When I left the office last night, the next round of Hulu's Best in Show competition was shaping up to have an obvious narrative: popular hits vs. critically-adored cult favorites. In one bracket, we would have "Community," which had the only easy victory of round 3 over "New Girl," vs. "Modern Family," which had beaten out "Archer" by the slimmest of margins. In the other bracket, we would have "Sons of Anarchy," which held on for a tight win over "Game of Thrones," versus "Breaking Bad," which had eked out a see-saw battle with "The Walking Dead." I made my picks, emailed my blurbs to Hulu, and went home to my family.
But the third round wasn't technically over yet, and "The Walking Dead" showrunner Glen Mazzara — a Twitter newcomer who's quickly learned how to leverage social media from his old "Shield" colleague Kurt Sutter — kept stumping for votes, and by the time dinner was finished, "Walking Dead" had slipped ahead again, and stayed there until the voting closed.