Kevin Reilly wants to 'put a little of the FOX back in FOX'
It's been a Freaky Friday week here at press tour. On Sunday, NBC made its first tour appearance in years where it had ratings numbers to brag about, which network boss Robert Greenblatt did at some length. FOX, meanwhile, is likely about to see the end of a long streak of being the first place network on television among adults 18-49, thanks to a dismal fall in which "X Factor" dipped, the Tuesday comedy bloc couldn't get off the ground, and "Mob Doctor"(*) would have been canceled after two weeks if FOX had anything on the bench to replace it with. So this time it was FOX entertainment president Kevin Reilly who wasted no time with prepared remarks, saying, "Nobody's happier than us to get ourselves into a fresh year" before opening it up to reporters' questions within the first 30 seconds of hie executive session.
(*) In the post-executive session scrum, Reilly called "Mob Doctor" "the worst title in the history of the world." Shawn Ryan and the rest of the gang from "Terriers" might beg to differ.
Fienberg has a thorough play by play of what was said in his live-blog, so I'm just going to touch on a few interesting themes and tidbits from both the panel and the scrum afterwards.