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For years, CNBC has been looking for the strongest primetime lineup that it can find. Whether that lineup is a bunch of talk shows featuring the likes of Dennis Miller, John McEnroe, and Donny Deutsch or looks inside corporations or "Mad Money," they haven't exactly been slackerly about finding the right way to go about it. Tonight, they launch a new series called "The Profit" with host Marcus Lemonis. The show finds Lemonis buying pieces of companies and reorganizing them so that they're profitable. It sounds like it could get very serious.