You have walked into the supermarket before (we know you have). And, in the supermarket, you've seen prepared, packaged, foods (as opposed to simply the ingredients). Each week three different people will have to try to convince people like Mrs. Fields (really) that they have the next great idea for mass produced prepackaged supermarket goodness. With luck, not only will someone win the contest, but in three years we'll all wonder how we ever lived without heat-and-eat organic quinoa covered free-range turkey meatballs. Or something like that -- don't kid yourself, there's money to be made here and if it's healthy it could improve society as well.