Southie Rules

We have been informed that gentrification is taking place in parts of South Boston but that the family in "Southie Rules" is pushing back against it.  The family in question is a multi-generational group who all live under one three story roof (is that what you'd call it for a single family living in a three story home?).  Plus, the family has a tattoo shop which is pretty awesome.  We are hugely curious to see how much this Southie family uses gentrification for their own ends while hating it at other occasions (like charging yuppies extra for tattoos)... if that is in fact what happens.