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MDA Show of Strength Telethon
There was a time when the MDA Telethon aired for 24 hours. Hosted by Jerry Lewis, the telethon was, for a lot of people, the only thing they could watch on Labor Day weekend (no iPads, no interwebs, less cable). Now, the telethon no longer features Lewis and airs strictly in primetime. That doesn't, however, mean that it is any less relevant, any less important. The work of the telethon to both raise money and awareness about muscular dystrophy remains just as significant as it ever has been. This year marks the first time it airs on ABC and it will be on from 9 until 11.
TV Network - ABC