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The 'freakshow' often has bad connotations these days, and whether they're deserved or not, they're there (from the idea of calling someone a 'freak' to a myriad of other things). We don't know how Todd Ray, the owner of the Venice Beach Freakshow, museum of strange things, deals with these connotations, but presumably that question will come up eventually in this new reality series. Ray as well as his wife and their two kids own and operate the business and, as you have surmised, are the subject of this new AMC reality show. Will zombies factor in (because it's AMC)? Who knows, maybe the museum has one.