Cannes Film Festival 2013

Press Tour: PBS chief addresses 'Downton Abbey' airing delays, Kevin Clash fall-out

Will 'Downton' ever air day-and-date with The UK?

<p>Shirley MacLaine of "Downton Abbey"</p>

Shirley MacLaine of "Downton Abbey"

Credit: PBS
PASADENA, CA. - After 10 days of network and TV panels at the Television Critics Association press tour, Monday (January 14) marked the beginning of PBS' presentation time, with PBS President Paula Kerger addressing big news like the "Downton Abbey" premiere schedule and the fall controversy involving departed "Sesame Street" star Kevin Clash.
 
Remarkably, it took nearly half the executive session before Kerger was asked her first question about the ongoing decision to launch "Downton Abbey" in the United States months after its airings on ITV in the UK. The extended delay led to wide proliferation of spoilers and some consternation amongst fans who didn't want to resort to torrenting and other forms of illegal viewership. However, the extended delay didn't prevent "Downton Abbey" from drawing 7.9 million viewers for its first airing.
 
"I wouldn’t say we had an office pool, but... we did have some thoughts about what kind of audience it would bring in," Kerger said. "And when we realized that it had attracted... 7.9 million viewers, I mean, we don’t see numbers like that in television that often and certainly not in public television. It was just it was a beautiful thing. And it will be interesting to see now how it carries through through the rest of the series. And then once you start to cume up the [Live]+7 Nielsen numbers and everything, I think the number of people that will have found 'Downton Abbey' is going to be really extraordinary."
 
Has PBS given any thought, though, to allowing American audiences to experience "Downton Abbey" at the same time as much of the rest of the world?
 
"This is a question of great debate of whether to try to bring the broadcast of the two together," Kerger said. "It’s complicated for a lot of reasons. One is, as you know, the version that airs in the UK airs with commercials, and we air ours without. So we actually edit the program together. We also look very carefully at where in the broadcast schedule it falls. You have encouraged us often that everyone puts their most competitive work on in the fall, and to put 'Downton' in the teeth of that I’m not sure serves anyone well. There’s also an enormous there’s been an enormous generation of publicity and attention around the series that we benefit from by having it in January. So how we’re going to end up making the decision is actually based on what we think will be best for the viewers and will help serve them well."
 
Kerger continued, "It’s been really interesting watching 'Downton' in its first week and a half. There are people that have read about some of the outcomes but are still watching it. I think a little bit about the Olympics. We knew what the outcomes were, but we were still watching them every night. And again, I don’t mean to draw a comparison between the Olympics and 'Downton' in terms of viewership and patterns, but I think that I want to make sure that we put “Downton” in a place that has it has the opportunity to be seen and appreciated by as many people as possible. And, you know, so we’re watching the streaming numbers, which have been off the charts. We’re watching how people are accessing content for a project like I was just talking to someone last week about the fact that for a series like 'Downton,' as I know is the case with other series like 'Homeland,' people are finding it on television, but they’re also finding it in streaming form. And a lot of people will try to catch up on episodes, and they’ll watch I think of it as binge viewing. They’ll watch a few episodes and then will join in to watching it in primetime, because I think there is something about this sort of collective viewing experience. You can certainly see it in all the people that are hosting sort of social media viewing parties and talking to each other. People like to feel that they’re participating in something all together. And 'Downton' has played into that very well. So in addition to sort of the syncing up of when we broadcast it, we’re sort of looking at all these pieces and just trying to figure out how we can help people find what is a really great series and connect to it in any way that they wish."
 
I grabbed the mic here and tried to suggest that while millions of people did, indeed, watch the Olympics despite knowing the results, many of us were annoyed by that. I expressed some concerns that viewers -- I know that I, personally, was spoiled on major plot-points just by looking up the show's British ratings -- were being punished for being true to PBS.
 
"No, we’re not punishing our viewers," Kerger laughed.
 
She noted, "We’re just looking at it very carefully. We talk to a lot of people, and we talk to a lot of people, again because we have stations in communities, and we’re talking to people that are watching 'Downton.' I think that at the end of the day and maybe the Olympics is a bad example, but at the end of the day, I want to make sure that we’re putting the series in a place where the most people can find it and that people will have an opportunity to enjoy it and be part of a larger experience. And I don’t know whether that means jamming it in the fall at the same time that every other broadcaster is running their stuff really serves the series or, frankly, the viewers well."
 
I'm not sure if those answers will satisfy frustrated American fans, but that's the current lay of the land. 
 
After the long wait to the first "Downton Abbey" scheduling question, Kerger made it even deeper into the conference before being asked about Kevin Clash's departure from "Sesame Street" amidst is still evolving sex scandal.
 
The reporter asked how the Clash situation has impacted "Sesame Street" and the use of Elmo as the face of PBS Kids.
 
"[W]hat the folks at 'Sesame' did was stay in contact with us immediately when this began to develop, and I think they did an extraordinary job at not only working and to make sure that good decisions were made, but also that people understood that the character itself, character of Elmo, is larger than any individual," she said. "And I think that they did a good job of assuring people that that was the case. I have not seen negative impact, certainly to PBS Kids. And Elmo continues on the air, and I haven’t seen any significant impact to that as well. But I think, you know, time will tell. And we’ll, obviously, watch it very carefully."
 
Kerger repeated the theme of Elmo being bigger than any individual -- exactly the opposite point from the one made in the documentary "Being Elmo," which aired on PBS -- when asked if Sesame Workshop is going to officially name a replacement for Clash when it comes to Elmo.
 
"You know, for some of the characters, there actually are multiple puppeteers," she said. "And in fact, there had been some effort to bring in additional help for Elmo. So I think that I don’t know they’ll actually make an announcement of a new puppeteer, but they’ve been very clear that the character of Elmo is in fact larger than any individual puppeteer. And as you know, Jim Henson himself was Kermit. You know, I mean, I think that they have had experience in bringing in additional puppeteers to work with the various characters."
Dan-feinberg-sm
Daniel Fienberg
Executive Editor
A long-time member of the TCA Board and a longer-time blogger of "American Idol," Dan Fienberg writes about TV, except for when he writes about movies or sometimes writes about the Red Sox. But never music. He would sound stupid talking about music.

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  • Default-avatar

    renton

    I'm not sure I buy the argument that the best stuff is on in the fall. While there are some new shows on, the January-February run puts it up against the Golden Globes, NFL Playoffs, Super Bowl, Grammy Awards, and the return of the Walking Dead.

    January 14, 2013 at 9:00PM EST Reply to Comment
  • Default-avatar

    George Kaplan

    It's a bit irritating to have to actively avoid spoilers for DOWNTON ABBEY on the internet due to the delayed airing in the states. But I'm playing by the rules and not illegally torrenting (though damn it, I'm a taxpayer, would it really be stealing??). The wait is not what bothers me, it's just the irritation of avoiding spoilers.

    http://cinema-ramblings.blogspot.com/2013/01/down-tubes-downton-abbey-302-runaway.html

    January 14, 2013 at 9:11PM EST Reply to Comment
  • Default-avatar

    Guy Smiley

    How about airing Sherlock when it airs in the UK, and not making us wait months afterward for that show too?

    January 14, 2013 at 9:29PM EST Reply to Comment
    • Default-avatar

      Action_Kate HEAR BLOODY HEAR.

      January 15, 2013 at 6:54AM EST
  • Default-avatar

    GuanoLad

    Re: Spoilers for Downton Abbey. The rest of the world is in the same situation for foreign shows. Here in Australia we watch a lot of American and British shows, and they sometimes "fasttrack" them, not only to avoid being hit by torrents, but also to let us avoid spoilers and to be on the same page when discussing it online.

    Not sure if it actually slows down torrents at all, though.

    January 14, 2013 at 10:48PM EST Reply to Comment
    • Default-avatar

      AlisonC Totally agree. Most of the US shows are only starting their run in the UK this month so we have waited and seen spoilers. That's how life is.

      January 15, 2013 at 5:33AM EST
    • Default-avatar

      AlisonC Totally agree. Most of the US shows are only starting their run in the UK this month so we have waited and seen spoilers. That's how life is.

      January 15, 2013 at 5:33AM EST
  • Default-avatar

    Renfeld

    Muppets are puppets? I think I just lost my faith in television.

    January 15, 2013 at 12:42AM EST Reply to Comment
  • Satan_is_real_talkback_profile

    erika_herzog

    When Alan replied to comments in one of his more recent posts about Downton he said this:

    ".... I believe there are some financial considerations for PBS in its deal with ITV that causes the delay, but nothing nearly as significant."

    It was in comparison to Battlestar Galactica I think.

    Maybe I am totally wrong -- wouldn't be the first or last time....

    But the financial angle of this, to me, seems a plausible angle. Is PBS restricted from having commercials in its programming? I just wonder if PBS couldn't show the series the same way ITV does (and at the sane time) with the same commercial breaks.

    If it was framed as being show at the same time and in the same manner as the UK broadcast I don't think audiences would give much negative feedback.

    And that way PBS could monetize the show more.



    And regarding the whole Kevin Clash, when I saw this during live tweeting of TCA on twitter I couldn't even remember what the deal was with this. Glad it was brought up I guess but it seems like such old sad news.

    January 15, 2013 at 2:44AM EST Reply to Comment
    • Default-avatar

      nic919 I don't buy the removal of commercials as a legitimate excuse because when Doctor Who airs on the BBC it does not have any commercials and then 6 or 7 hours later both BBC America and Space (Canada) manage to insert commercial breaks for the North American airings. I would think it would be easier to remove commercials than add them, since they probably receive the show from the production company without commercials anyway. Unless PBS is trying to say they tape it off ITV and use that copy? I doubt it.

      The ratings for Doctor Who have increased since they have been airing them same day. It would do the same thing for Downton Abbey. If not air it same day, they should at least aim for starting the episodes a few weeks later and having the Christmas episode actually air on Christmas.

      January 15, 2013 at 3:40AM EST
    • Default-avatar

      Lcy PBS is a non-profit Public Broadcasting Station so they do not rely on ad revenue. They operate on donations, so they have to stay within their budget. Also it's not only that the commercials are removed, but the show's running time is also different. The first season the Daily Mail claimed that an episode was removed in the U.S. broadcast, but nothing was edited out, just the format was changed to an hour and a half. It would be nice to see foreign shows sooner after they were first aired, but I understand that they are trying to avoid competition with the big networks. It is a hassle when two of your favorite shows airs at the same time.

      January 15, 2013 at 9:07PM EST
  • Default-avatar

    Knighton007

    It makes me laugh people are moaning about getting the shows later. Here in the uk we have to wait months sometimes even years for US tv shows to be shown. A prime example up all night season 1 began this week. We have begun to get a few shows close to US air dates but this is rare. We often get Christmas episodes shown in summer!

    January 15, 2013 at 3:42AM EST Reply to Comment
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    Tariq H

    If you want to put the series in a place where people will watch it (legally) then put it on in the same year as the UK air dates!

    I mean really, you want us to watch the show but expect us to wait months and risk getting spoiled because you're too stubborn to please the thousands of fans that feel this way? No, thank you. I can never respect PBS for pulling this BS. Look at Game of Thrones and Doctor Who. They air on the next day/same day in the UK & US respectively, and they're doing FANTASTIC.

    Stop saying you're not punishing your viewers because you are. Plain and simple.

    January 15, 2013 at 3:57AM EST Reply to Comment
  • Default-avatar

    Jaxemer11

    I thought her answer for the delay made sense. They have to put the show on at the best time for them, ratings wise. Different times of the year will yield different ratings. I don't really understand the complaint about spoilers. I had no problem avoiding them at all.

    January 15, 2013 at 4:08AM EST Reply to Comment
  • Shaggy_werewolf_talkback_profile

    That Werewolf Guy

    I for myself think it's hilarious that the US finally learns what it feels like, to see something months after everybody else.Here in Germany, we often have to wait MUCH longer. Okay, recently some shows like AMERICAN HORROR STORY, DOCTOR WHO or THE WALKING DEAD got their German pay TV premiere just a few weeks or even days after their US (or UK) one, but foe example the final season of SMALLVILLE or the last two season of DAMAGES still don't have a start date over here. Neither on TV or on home video.

    January 15, 2013 at 4:57AM EST Reply to Comment
    • Default-avatar

      Lcy This has been going on for decades. Downton Abbey is the highest rated show PBS has ever had, so this practice is getting more attention than usual.

      January 15, 2013 at 9:12PM EST
  • Default-avatar

    Seirina

    I didn't realize PBS had complete freedom in this decision. Makes me even more glad I watched online as the show originally aired. I'm just not willing to wait, much as I'd like to support PBS. Punish viewers, lose viewers.

    And the comparison to NBC's coverage of the Olympics is apt. Both are less than ideal and annoy viewers!

    January 15, 2013 at 5:40AM EST Reply to Comment
  • Default-avatar

    David

    "I expressed some concerns that viewers -- I know that I, personally, was spoiled on major plot-points just by looking up the show's British ratings -- were being punished for being true to PBS."

    Thank you for bringing that up Dan. There were even MAJOR spoilers in a TV Line article about Maggie Smith returning for season 4, that take place in season three episodes which haven't aired in the states yet.

    January 16, 2013 at 2:19AM EST Reply to Comment
  • Default-avatar

    David

    Too bad Downton airs on ITV. If it was a BBC show I'm sure they'd let us watch them almost immediately on BBC America.

    January 16, 2013 at 2:23AM EST Reply to Comment

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