'How To Get Away With Murder' sets Live+3 records for ABC Thursday
The September 25 premiere of "How To Get Away With Murder" added 6 million viewers after three days of playback, which ABC is calling the largest-ever total viewer increase in Live+3 for a network telecast. Your previous record-holder? A January 2014 telecast of "Blacklist," which NBC likes to note has a disproportionate number of the largest-ever DVR audience bumps.
The DVR boost took "How To Get Away With Murder" from 14.3 million viewers in Live+SD to 20.3 million in Live+3. "HTGAWM" also got a sizable DVR bump among adults 18-49, rising 1.9 ratings points, or 49 percent, to a 5.8 key demo rating, up from a 3.9 Live+SD rating that was already a triumph. While it wasn't the largest volume gain in the key demo of any show from last week -- two "Big Bang Theory" episodes both added 2.0 ratings points -- it was the biggest freshman gainer in volume. It also moved "Murder" up to second among scripted programs for last week in Live+3 numbers for the 18-49 demo, behind only those episodes of "Big Bang Theory."
So yeah. ABC is pleased.
Let's take a look...
*** The rest of ABC's lineup did well. "Scandal" rose 36 percent in the 18-49 demo, adding 1.4 to a 3.9 L+SD rating, bringing its key demo rating to a 5.3 thus far. "Scandal" also added 3.4 million viewers, rising from 12.2 million Live+SD viewers to 15.6 million. Both the 15.6 million viewers and 5.3 key demo rating are, predictably, series Live+3 highs for "Scandal."
*** While "Grey's Anatomy" couldn't come close to setting series highs -- Duh -- it did rise 30 percent overall to 13.1 million viewers in Live+3, making it the show's most watched Live+3 episode since October 2012. "Grey's Anatomy" also rose 45 percent in the 18-49 demo, hitting a 4.5 Live+3 rating in the key demo.
*** Since this is the last season for "Parenthood," little things like ratings don't especially matter, but the departing NBC family drama got a 64 percent Live+3 bump in the 18-49 demo, tied with FOX's "Red Band Society" for Premiere Week's biggest percentage gain. "Parenthood" went from a 1.4 key demo rating in Live+SD to a 2.3 key demo rating in Live+3.[Hoping for first all alone, NBC is claiming 66 percent growth, saying that the gain was from a 1.38 to a 2.29.] The audience for the "Parenthood" premiere also went up to 6.51 million.
*** Finally, FOX's "Bones" rose 38 percent in the key demo, going from a 1.6 Live+SD to a 2.2 rating among adults 18-49 for Live+3.
*** CBS' Thursday Night Football telecast got no DVR bump at all.
Anything stand out here?