Fast National ratings for Wednesday, March 11, 2015.
It finally happened.
Early morning ratings for Wednesday arrived and "Empire" posted week-to-week declines. Actually, make that "week-to-week decline." FOX's juggernaut slipped a whopping 0.1 in the key 18-49, but also rose overall and helped FOX maintain its more-than-comfortable Wednesday victory margins in all measures.
In fact, if you compare this week's Fast Nationals to last week's Fast Nationals, "Empire" was flat among both men and women 18-49, making the 0.1 decline overall most likely an example of too many angels dancing to one side of this particular pin.
An easy explanation for the basically irrelevant decline would be Daylight Saving Time, but both "Criminal Minds" and "American Idol" found a way to still rise among young viewers. In fact, a more likely explanation would be that Wednesday's chaotic "American Idol" might have run an extra minute into the 9 p.m. hour and skewed the sample? Or else I'm stressing out about a 0.1 variation in a representational ratings system. "Empire" always rises in Final Live+SD numbers and with a 0.2 rise instead of a 0.1, it'll be flat week-to-week. We'll see.
Wednesday was heavy on repeats, but "Black-ish" declined predictably without a new "Modern Family" lead-in, while the season finale for "The 100" was also down.
Let's get to the numbers...