Fast National ratings for Friday, April 24, 2015.
It was clear that ABC's Diane Sawyer interview with Bruce Jenner was going to do big numbers, but probably nobody expected this:
The frank and exposing conversation with the Olympic legend, reality star and trans pioneer drew a mind-boggling 16.9 million viewers and a 5.2 rating among adults 18-49 for ABC. The Bruce Jenner interview crushed the competition in all measures as ABC swept Friday night.
A few of ABC's vaunted highlights:
*** This was the top "20/20" in all key demos -- the news key demo is 25-54, rather than 18-49 -- since 2000.
*** It was TV's biggest non-sports Friday broadcast in viewers and the 18-49 demo since 2003 and in the key news demo since 2005.
*** This was also the most social non-sports Friday telecast of all-time.
That's just an early sample and ABC is promising more numbers later.
Note that The CW had a slew of major market preemptions on Friday, so "Cedric's Barber Battle" didn't suddenly become a hit. The numbers are just inflated.
On to the numbers, including more demo details on the Jenner interview...