Yesterday in this very spot, I revealed that the actor who voices Black Phillip in Robert Eggers' new horror film The Witch is crazy hot, and today EW has the exclusive on a new TV spot that confirms what those of us who have seen the film already know: Black Phillip is the breakout star of this movie. He's so hot that the "all Black Phillip all the time" spot even boasts some impressive critical blurbs, including the following from Boston Globe critic Ty Burr: "Catapults to the top of the creepy-animal charts." Let's hope he doesn't get typecast.

A former contributor to sites including MTV's The Backlot and Bloody-Disgusting, Chris Eggertsen worked in film development before indulging his love of pop culture writing full time. He specializes in horror, the intersection of social issues and entertainment and Howard Stern. He's on Twitter @HitFixChris.