Snapchat is the wildly-popular social media platform you're probably not using if you're an old-fogey like me, but with more than 100 million active daily users, it's clearly what the kids are into these days. Now, a famous person whom you probably haven't heard of if you're under 25 -- YouTube star Andrea Russett -- has cleverly used the social media platform to debut an entire feature-length horror film in 10 second snippets (the maximum video length allowed on the service). It truly is a different world. 

Directed by Hannah Macpherson and shot entirely on iPhones, Sickhouse -- as profiled in a lengthy story/review over at Vulture -- is essentially Blair Witch for the young millenial set, albeit perhaps not up to par, quality-wise, with that 1999 found-footage blockbuster. Here's the summary:

In the horror movie Sickhouse, a familiar narrative unfolds: A bunch of teens decide they want to look into some urban legend, then head to the woods in search of it. Terror ensues; teens make out and die; and the whole thing is caught on shaky, handheld camera, blurring the perception of fact into the vehicle of fiction.

Frankly, the movie itself looks and sounds awful; as Vulture's Kevin Lincoln notes, "the narrative is erratic and half-formed, the iconography is cheap and clichéd, and the meant-to-be-frightening mythos is mostly just confusing." But as a filmmaking experiment it's certainly a noteworthy achievement that suggests a new youth-friendly model for film distribution. Do I hope the kids seek out Sean S. Baker's hilarious, quietly moving iPhone-shot feature Tangerine instead of this? Yeah, but then I'm old and out of touch. If you're inclined to see what Sickhouse is all about, the 68-minute film is now available for purchase on Vimeo for $5.99.

A former contributor to sites including MTV's The Backlot and Bloody-Disgusting, Chris Eggertsen worked in film development before indulging his love of pop culture writing full time. He specializes in horror, the intersection of social issues and entertainment and Howard Stern. He's on Twitter @HitFixChris.