As the release of the final installment in “The Hunger Games” franchise, “The Hunger Games: Mockingjay Part 2,” draws near, Donna Dickens and Roth Cornet delve into the simple genius of The Hunger Games movie marketing campaign.

Take a look in the video player above and below and chat with us here and/or on Twitter.

Donna: @MildlyAmused

Roth: @RothCornet