Deadpool’s box office success just may be a result of one of the greatest marketing campaigns ever | Fandemonium
If you haven’t heard, Deadpool slayed at the box office this weekend. According to Box Office Mojo, the film is estimated to make $150 million domestically by the close of the four-day weekend and has already made more that $250 million worldwide.
The big question now is why it hit so big. The fact that the raunchy superhero comedy was going up against the critically panned Zoolander 2 and How to Be Single, which received a lukewarm critical response at best, is certainly a factor, but there are many more.
In the video above Louis Virtel, Roth Cornet, and Chris Eggertsen discuss all of the elements that led to Deadpool’s triumph.
Take a look and chat with us here or on Twitter.
You can also see our previous discussion with Eric Eisenberg on why Deadpool would inevitably break the R-rated superhero box office curse.
Why Deadpool Will Break the R-Rated Comic Book Movie Curse