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For the video for “Scream,” the second single from Usher’s excellent new album, “Looking 4 Myself,” the singer joined the cast of “Fuerza Bruta: Look Up,” a multimedia off-Broadway production that combines music, aerial imagery and other non-linear theatrical elements.
Usher played the part of the Running Man for two April performances and used the occasion to debut some of the new material. The result is a video that is far more interesting in conception and for the creativity of the pairing than in the actual watching.
[More after the jump...]
Here’s five things I liked about the video:
1) Usher’s clothes. He is one sharp-dressed man, especially in the white suit.
2) This is not a song I’m a fan of, so I am all the more appreciative of the fact that he did not do a literal narrative of the song and that we don’t see a girl “on her back.”
3) The dancing.
4) He runs very well and a lot. Probably something essential if you’re going to play The Running Man
5) As we state above, the idea and creativity in pairing Usher with “Fuerza Bruta” is a really commendable one. I love that someone thought of this pairing.
As I note in my review of “Looking 4 Myself,” it feels like Usher has entered a new phase, full of pushing boundaries and experimentation and this video seems like an extension of that. For the first time in a long time, I’m very curious to see where he’s headed.