Sunday (Feb. 6) will mark the Black Eyed Peas’ second appearance at the Super Bowl. Don’t worry if you don’t remember the first time. It was for a small audience.
“Last year when The Who played, the Dolphins owner gave us a VIP booth,” will.i.am recalls. “Right before the Who went on for halftime, they played ‘I Gotta Feeling.’ We jumped outside [our suite] and we were jumping up and down. The whole section turned around.”
When they take the stage Sunday at Arlington, Texas’s Cowboy Stadium, the Peas will have considerably more people watching: Like 100 million more. And they are ready. While much of the 12-minute performance remains a secret, will.i.am promises it will be interactive, possibly involving the field, not just the stage. He also says he’s trying to fit in eight costume changes, and he’s not kidding. On Thursday, the AP reported that the Black Eyed Peas would be joined by Slash and Usher during their performance.
Even before the group’s impromptu appearance last year, they have been preparing for this moment for a long time. In an interview I did with will.i.am that first appeared in Variety in January, he noted that the Peas have played two season kick-off concerts and a number of Super Bowl pre-shows, all in a bid to get to the big game.
“We’ve been working our way up to play the Super Bowl. We worked hard,” he says.
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