Lady Gaga picks fifth single from 'Born This Way,' Perry and Rihanna do six
Today, Lady Gaga announced that “Marry The Night” will be the fifth single from “Born This Way.” The club thumper was originally supposed to be the third single from the set, according to Entertainment Weekly, but got pushed aside for “Edge Of Glory.”
Rihanna and Katy Perry both went six deep on their current albums. Contrast that with Perry pushing four singles from “One of the Boys,” while Rihanna’s “Rated R” also had a quartet of singles (five if you count “promotional” single, “Wait Your Turn.” Lady Gaga’s “The Fame Monster” had three singles. Lil Wayne has already released six singles (not all to the same formats) from “The Carter IV,” and that album only came out a month ago.
What’s going on? Some random, totally unscientific, thoughts:
*If an album has success with first single, such as Perry did with “California Gurls” from “Teenage Dreams,” and the next few singles fly up the charts as well, there’s little reason to stop the momentum. Perry’s sixth single had different reasoning behind it: she’s trying to set the record for a septet of No. 1 tracks from one album, but even without that agenda, we still think we may have seen this move.
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