Britney Spears is officially out at “The X Factor,” y’all. This is, of course, not news to anyone who had followed the back and forth over the past few weeks: First came the rumors that Spears was fired, then came word that she was quitting.
Regardless of the how it went down, the result is the same: Spears can get back to her music. And signs are that she’s ready to double down. There are lots of rumors floating around about what's coming next, but our hope is that, as she's suggested, she will really focus on the music. The last three albums have provided hits, but it's time for Spears to push a little bit.
Whether it was her attempt to spin things her way or the reality or both, she already laid the foundation for folks last week when she tweeted that she was “really focused on my music right now.”
Among the collaborators she’s working with on for her eighth studio album are will.i.am, Nate “Danja” Hills, and Hit-Boy. She’s worked with will.i.am and Danja before, but this marks her first stint with Hit-Boy, who’s on a role fresh from his work with Kanye West and Jay-Z on “Ni***s in Paris” and Kendrick Lamar’s “Backseat Freestyle.” As you know, she and will.i.am are in the Top 10 right know on the Billboard Hot 100 with “Scream and Shout.”
Just as telling as her departure from “The X Factor” is Thursday’s news that she’s switched booking agencies, from William Morris Endeavor to Creative Artists Agency When an artist makes such a move, it can portend some shift, in that they want to get into a new area or expand their existing domain (Or in this case, she could just want a clean start after “The X Factor.) UPDATE: Word just came down of Spears' split with fiance Jason Trawick, who had been an agent at WME. He'd left the agency more than a year ago, but that could the reason for the shift to CAA).
While there’s no word yet on a new Spears tour, she remains a touring machine. Her last tour in 2011, to support latest album “Femme Fatale,” grossed $37 million from 39 shows, according to Billboard Boxscore.
In her statement today confirming her exit, Spears reiterated the desire to focus on her music and that she missed touring. “I can’t wait to get back out there and do what I love most,” she says.
Is one of the possibilities a Las Vegas residency? TMZ reports she is in “serious talks” to ink a deal with one of the Caesars properties.
As Elton John and other acts have proved, an act can commit to a certain number of dates in Las Vegas per year and still have a very healthy touring slate around the rest of the country and world. Plus, if she’s looking for a quick way to replace the $15 million she reportedly received from “The X Factor,” look no further.
Before we’ve got her commuting from LA to LV, let’s have her focus on making good, solid music. As I mentioned, "Blackout," "Circus" and "Femme Fatale"—the three albums since her 2007 breakdown— have all had strong moments, but haven’t been consistent.
What would happen if she really focused on digging deep and making an album that tried something new instead of just some new beats? I’m not suggesting she go acoustic or get too serious, but hearing basically the same sexual themes over slightly different beats and lyrics blaring out of the radio is getting tiresome. What's the last Spears hit you could actually sing along to? Maybe it’s time to focus a little more on the substance since it would appear she has some time on her hands.