You knew it was only a matter of time. After Netflix scored with original programming like "Orange Is the New Black" and "Arrested Development," Amazon quickly jumped into the game -- and now Xbox is, too. Pretty soon, look forward to new shows from your microwave and blender.
Xbox will launch Xbox: Originals this June with 12 projects. They will be available on Xbox 360, Xbox One, and other Microsoft devices, and, of course, the shows will offer "interactive capabilities."
To prove they're not kidding around, Xbox Entertainment Studios has attracted names like Steven Spielberg and Ridley Scott, who are attached to two separate scripted projects based on the “Halo” franchise. Because hey, you can never get enough "Halo."
Other shows in production include an unscripted series about international street soccer, an original drama about robotic servants in a dystopian world, and a documentary about the search for discarded Atari games in a desert landfill – which were unearthed yesterday in New Mexico.
“We are developing premium, original content for the Xbox community which is an audience we are incredibly respectful of,” said Nancy Tellem, President of Xbox Entertainment Studios. “We believe Xbox: Originals should embrace the way our fans think about traditional TV.”
“Microsoft has a long and rich legacy in the content business,” said Jordan Levin, Executive Vice President of Xbox Entertainment Studios. “Games have been part of our DNA for at least the last 15 years, and creating original TV content is a logical next step in our evolution.”
Here are some of the new shows on the Xbox: Originals slate:
“Halo” television series
The “Halo” television series is based on the award-winning “Halo” franchise. Steven Spielberg will executive produce the live-action TV series, created in partnership with 343 Industries and Amblin Television.
“Every Street United”
“Every Street United” is an unscripted series of eight, thirty-minute episodes and a one-hour finale, featuring legendary soccer players Thierry Henry and Edgar Davids, focused on the global search for soccer’s most gifted street stars scouted across eight countries (United States, England, Argentina, Spain, Brazil, the Netherlands, Ghana and South Korea). The series culminates this July in a 4v4 street game finale in the shadow of the World Cup in Rio de Janeiro.
Industry veteran and eight-time Emmy-Award winning producer, director, writer and editor Jonathan Hock (“Streetball,” “30 for 30: The Best That Never Was”) is directing the series. Emmy-Award winning producer Mike Tollin and Mandalay Sports Media are executive producing. Professional soccer luminaries, Henry and Davids, will serve as coaches for the 4v4 street game in Rio. “Every Street United” will premiere in June 2014.
Xbox owners can experience the 13th annual Bonnaroo music and arts festival with a live concert destination on Xbox Live Friday, June 13 through Sunday, June 15, 2014, brought to viewers in partnership with Superfly Presents. With the Bonnaroo app, fans can enjoy live music with a virtual experience featuring multiple stages and SuperJams, plus explore this year’s lineup to see the best of Bonnaroos past. Fans can also join the conversation with fellow virtual Bonnaroovians and get connected to their friends and the festival. Xbox is the exclusive broadcasting partner for Bonnaroo and the only location to get all of the interactive features.
“Signal to Noise”/“Atari: Game Over”
Xbox is creating a new six film documentary series, “Signal to Noise,” (working title) with two-time Academy Award winning producer Simon Chinn (“Searching for Sugar Man” and “Man on Wire”) and Emmy winning producer Jonathan Chinn (FX’s “30 Days” and PBS’s “American High”), through their multi-platform media company, Lightbox. The series will expose little known stories of how modern technology has radically altered the way we interact with our world.
The first installment, “Atari: Game Over” (working title), explores the fabled Atari mystery, dubbed “The Great Video Game Burial of 1983.” As the legend goes, the Atari Corporation, faced with overwhelmingly negative response to the E.T. video game, disposed of millions of unsold game cartridges by burying them in the small town of Alamogordo, New Mexico. Fuel Entertainment took an interest in the legend, and in December 2013, with help from local garbage contractor Joe Lewandowski, acquired the exclusive rights to excavate the Alamogordo landfill. Fuel Entertainment then brought the opportunity to Xbox Entertainment Studios. The team will head to the landfill in question to determine if the story is true, interviewing a cast of characters related to the game and its mystery along the way. “Atari: Game Over” is directed by writer/director Zak Penn (“X-Men 2,” “Avengers,” and “Incident at Loch Ness”). It will air exclusively on Xbox One and Xbox 360 in 2014.
“Humans” is a new drama co-produced with UK broadcaster Channel 4. Award-winning UK production company Kudos (“The Hour,” “Utopia,” “Broadchurch”) will produce the hour-long, eight-episode series, which will share a premiere broadcast window on the Xbox platform and Channel 4 in the UK in 2015.
Executive produced by Jane Featherstone (“Life on Mars,” “Broadchurch”) and Derek Wax (“The Hour,” “Sex Traffic”), and written by British writing team Sam Vincent and Jonathan Brackley (“Spooks,” “Spooks: The Greater Good”), “Humans” is an English-language adaptation of Sveriges Television and Matador Film’s acclaimed Swedish series, “Real Humans.” “Humans” is set in a parallel present where the latest must-have gadget for any busy family is a ‘Synth’ – a highly-developed robotic servant eerily similar to its live counterpart. In the hope of transforming the way they live, one strained suburban family purchases a refurbished synth only to discover that sharing life with a machine has far-reaching and chilling consequences. Casting for “Humans” will begin in May 2014, and production will commence later this summer.
“Halo” digital feature
343 Industries and Scott Free Productions are creating a "Halo" digital feature to be released later this year. The project will be executive produced by Ridley Scott and Scott Free TV President, David Zucker. Sergio Mimica-Gezzan ("Battlestar Galactica," "Pillars of the Earth," "Heroes") will direct.
Projects in Development
Xbox Entertainment Studios has committed to a script based on the successful pen-and-paper role-playing game created by Shane Lacy Hensley. “Deadlands” is an alternative history of the Weird West, filled with undead gunfighters, card-slinging sorcerers, mad scientists, secret societies, and fearsome abominations.
Xbox Entertainment Studios is developing a hybrid stop-motion show dubbed “Extraordinary Believers” (working title) with Stoopid Buddy Stoodios, creators of the Emmy-Award winning “Robot Chicken,” the longest running stop-motion show on television. The executive producers on the project are Seth Green, Matt Senreich, and creators/writers/executive producers are Eric Towner and John Harvatine IV.
“Fearless,” (working title) is an unscripted series currently in pilot production starring Paul de Gelder, an Australian Navy bomb clearance diver and shark attack survivor who takes on an adrenaline-fueled quest to aid individuals who risk their lives to make the world a better place. “Fearless” will be produced by Australia’s International Emmy-Award winning production company, Cordell Jigsaw Zapruder (CJZ).
Xbox Entertainment Studios acquired the rights to “Gun Machine,” a hardboiled detective thriller based on the New York Times bestselling novel by Warren Ellis. Ellis will executive produce with Brett Conrad (“The Killing,” “Sons of Anarchy,” Netflix’s upcoming “Marco Polo”) who has signed on to write the pilot script about a detective tracking a serial killer who is tied to a mysterious collection of guns used in infamous New York murders.
Untitled JASH Comedy/Variety Half Hour
In this comedy format developed by Xbox Entertainment Studios with JASH (a comedy collective founded by Sarah Silverman, Michael Cera, Tim and Eric and Reggie Watts), the biggest names in comedy will showcase the people that make them laugh. Each week, a different comedian will host/curate a show featuring new and unsung talent, in various video formats. Sarah Silverman will host the pilot episode and Daniel Kellison (“Late Night/Late Show with David Letterman,” “Jimmy Kimmel Live,” “Crank Yankers”) will executive produce. The series has a pilot commitment and will begin shooting in June.
Xbox Entertainment Studios and IDW Entertainment are co-developing a limited event live-action series based on Chuck Dixon and artist Jorge Zaffino’s seminal graphic novel series “Winterworld,” in which our world has been encased in ice from pole-to-pole. The surviving humans have formed tribes that war, enslave and trade with one another in an effort to survive the infinite winter. Ted Adams and David Ozer from IDW Entertainment, and Rick Jacobs and Dave Alpert from Circle of Confusion (“Walking Dead”) will executive produce.
Do you think Xbox: Originals will score big like Netflix or flounder?