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Watch: New 'Abraham Lincoln: Vampire Hunter' trailer is bloody silly

Can director Timur Bekmambetov's striking visuals overcome a corny premise?

HitFix
B
Readers
B

"History prefers legends to men...soaring speeches to quiet deeds..."

So begins the opening voiceover for the new "Abraham Lincoln: Vampire Hunter" trailer, which intercuts footage of Lincoln delivering his famous Gettysburg Address with visually-stunning scenes of vampire action. Still notably absent are any glimpses of Mary Elizabeth Winstead as Mary Todd Lincoln or Anthony Mackie as Lincoln's personal valet William Johnson - a little odd given that they both play major roles in the film, but okay.

As with the first trailer, the Fox marketing team plays the inherently silly concept entirely straight, with no ironic "wink-wink" moments that let audiences know they're in on the joke. Of course, the source material isn't really played as a horror-comedy either, so in that sense director Timur Bekmambetov ("Wanted," "Night Watch") seems to have adhered closely to the tone of the Seth Grahame-Smith novel on which it's based.

But while the trailer is certainly impressive from a visual standpoint - and while the studio has done about as well as could be expected in marketing a film called (eesh) "Abraham Lincoln: Vampire Hunter" - the entire enterprise feels like a losing proposition from the get-go. The problem is the premise itself - a high-concept gimmick that's more likely to inspire groans than any genuine sense of excitement from moviegoers.

Trailer grade: B. After watching it above, rate it for yourself at top left!

Abraham Lincoln: Vampire Hunter is slated for release on June 22.

Follow me on Twitter @HitFixChris

Chris-eggertsen-sm
A former contributor to sites including Bloody-Disgusting and AfterElton, Eggertsen enjoys rock music, rainy days and smelling the pages of old books. You should read all of his articles and follow him on Twitter because it's the right thing to do.

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  • Default-avatar

    hg

    why must this be wink wink in on a joke??

    but i am sure you love all your spandex and cape wearing comic book movies to be played serious right?

    May 28, 2012 at 11:00PM EST Reply to Comment
    • Default-avatar

      John Personally, I think most superhero movies since Batman Begins have taken themselves way too seriously.

      May 28, 2012 at 11:21PM EST
    • Default-avatar

      Dave I I'm with HG on this one. I think there is room for more self-aware and serious fare. If the tone of the novel they are adapting it from was serious, then I think it is nice to actually maintain that. Since that is what actually sold them on the idea as a movie. Not that self-aware humor can't work (e.g. Airplane, Hot Tub Time Machine, etc). Still, the book is overall rated very positively at least on Amazon and word-of-mouth. It must work for a reason.

      As for superhero movies taking themselves too seriously? I suppose. It depends on your expectations. After the Schumacher nonsense with Batman, I'm glad to see them being taken seriously. I'm not a fan of most campy comic book movies. Scott Pilgrim was not too serious, that was great! And it did terribly at the box office (probably not for that reason, but still). It's a trend. I think overall they have been getting better as a genre and I think The X-Men and Spider-Man movies overall have had fun with the characters while maintaining a respectful approach to some rather serious issues.

      Still, I do not think this needs to be a nudge-nudge/wink-wink sort of movie. You can be fun in other ways, so maybe it plays true to the novel and turns out pretty good without yucking it up. Or maybe it sucks and proves that not everything translates great from book to screen. We'll have to see.

      -Cheers

      May 29, 2012 at 1:01PM EST
  • Default-avatar

    alex_leonardis

    I heard the runtime for this movie is a whopping 2hrs and 48 mins! That is just freaking SHENANIGANS!

    May 28, 2012 at 11:25PM EST Reply to Comment
  • Default-avatar

    /3rt

    A waste of resources.

    May 29, 2012 at 3:18AM EST Reply to Comment

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