49ers receiver Quinton Patton
NFL preseason action between the Vikings and 49ers helped NBC win Sunday night among young viewers, while "60 Minutes
" and "Big Brother
" let CBS triumph overall.
Cable ratings, including MTV's VMAs and "Breaking Bad" among other notables won't be available until Monday afternoon at the soonest.
Among adults 18-49, NBC averaged a 1.9 rating for Sunday primetime, topping CBS' 1.4 rating in the key demographic. FOX was third with a 1.2 key demo rating, while ABC averaged a 0.8 key demo rating.
Overall, though, CBS averaged an estimated 6.72 million viewers and a 4.3 rating/7 share for Sunday, beating out NBC's 3.8/6 and 6 million viewers for the night. There was a drop to ABC's 2.5/4 and 3.92 million viewers and then to FOX's 1.8/3 and 2.975 million viewers.
[Univision averaged 1.96 million viewers and a 0.7 rating among adults 18-49 for Sunday night.]
7 p.m. - CBS started primetime in first overall with 8.59 million viewers for "60 Minutes," though the newsmagazine was finished third with a 1.1 rating among adults 18-49. ABC was second with 4.99 million viewers for a repeat of "America's Funniest Home Videos," coming in fourth with a 1.0 key demo rating. NBC's coverage of the Madden NFL Pigskin Pro-Am (and football in some markets) averaged 4.24 million viewers for third and tied for the hour lead with a 1.3 key demo rating. FOX's mixture of NFL preseason overrun and animation repeats averaged 3.3 million viewers for fourth and a 1.3 key demo rating to tie for first.
8 p.m. - There was a tight race in the 8 p.m. hour with NBC's preseason football averaging 7.26 million viewers and a 2.3 rating among adults 18-49, compared to the 7.095 million viewers and 2.3 key demo rating for CBS' "Big Brother." ABC's "Family Dance Off" averaged 3.45 million viewers for third and a 0.7 key demo rating for fourth. On FOX, repeats of "The Simpsons" and "Bob's Burgers" averaged 2.76 million viewers and a 1.2 key demo rating.
9 p.m. -
CBS stayed in first overall with 6.75 million viewers for "Unforgettable
," but slipped back to third with a 1.2 rating among adults 18-49 in the 9 p.m. hour. NBC's preseason football with a close second with 6.69 million viewers and won the hour with a 2.1 key demo rating. ABC's "Secret Millionaire" was third with 4 million viewers and fourth with a 0.9 key demo rating, while FOX's repeats of "Family Guy" averaged 2.87 million viewers and a 1.3 key demo rating.
10 p.m. - NBC's 49ers-Vikings coverage averaged 5.79 million viewers and a 2.0 rating among adults 18-49 to lead the 10 p.m. hour. CBS' repeat of "The Mentalist" averaged 4.46 million viewers and a 0.8 key demo rating, compared with 3.18 million viewers and a 0.6 key demo rating for ABC's "Castle" repeat.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.
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