Fast National ratings
for Friday, February 15, 2013.
Despite the dismal-and-dropping numbers for "The Job
," CBS was still able to hold on for its normal overall Friday win, while "Shark Tank
" kept ABC in its usual place in first among young viewers.
Meanwhile, it was another strong-ish week for NBC's news-driven Friday lineup and another dismal week for FOX's "Touch
," which saw its numbers fall to sub-"Fringe" levels in only its second week back.
Finally, if you want a little numerical amusement: The CW aired the indie romantic-dramedy "Paper Heart" instead of "Nikita" and a drama encore. The somewhat perplexing Michael Cera film drew 918,000 viewers in its first half-hour and lost huge chunks of viewership each half-hour drawing only 368,000 viewers for its conclusion.
On to the numbers...
Among adults 18-49, ABC averaged a 1.5 rating, beating NBC's 1.2 rating in the key demographic for Friday night. CBS was third with a 1.1 key demo rating, topping FOX's 0.9 key demo rating and the 0.2 key demo rating for The CW.
Overall, though, CBS averaged an estimated 7.5 million viewers to go with a 4.9 rating/8 share for Friday primetime, topping NBC's 4.2/7 and 6.075 million viewers. ABC was a close third with a 3.9/7 and 6.07 million viewers, far ahead of the 2.86 million viewers and 1.8/3 for FOX. The CW averaged 611,000 viewers and a 0.2 key demo rating.
8 p.m. - NBC started primetime in first with 6.63 million viewers and a 1.3 rating among adults 18-49 for "Dateline." ABC's "Last Man Standing" (6.65 million and a 1.4 key demo) and "Malibu Country" (5.68 million and a 1.1 key demo) finished second. CBS' "The Job" slumped to 3.37 million viewers and a 0.7 key demo rating in its second airing and it would be hard to know why CBS would air a third episode, given the negative effect on the overall nightly numbers. FOX's "Kitchen Nightmares" was fourth with 3.195 million viewers and third with a 1.1 key demo rating. On The CW, "Paper Heart" averaged 808.000 viewers and a 0.3 key demo rating in its first hour.
9 p.m. -
" had a weak night with 8.5 million viewers to win the hour, finishing third with a 1.2 rating among adults 18-49. NBC's "Dateline" was a solid second with 6.73 million viewers and a 1.3 key demo rating. ABC's "Shark Tank" was third with 6.43 million viewers and won the hour with a 1.8 key demo rating. On FOX, "Touch" averaged only 2.53 million viewers and a 0.7 key demo rating, both series lows obviously. The CW's "Paper Heart" averaged 414,000 viewers and a 0.2 key demo rating.
10 p.m. -
" won the 10 p.m. hour overall for CBS with 10.62 million viewers and finished second with a 1.4 rating among adults 18-49. ABC's "20/20" was second with 5.62 million viewers and won the hour with a 1.5 key demo rating. NBC's "Rock Center" averaged 4.865 million viewers and a 1.1 key demo rating in third.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.
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