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TV Ratings: NBC wins Friday, thanks in part to decent 'Mockingbird Lane' numbers

'Munsters' reboot not a total failure, but will ratings be enough for NBC to revive it?

<p>Jerry O'Connell and Eddie Izzard in "Mockingbird Lane."</p>

Jerry O'Connell and Eddie Izzard in "Mockingbird Lane."

Credit: NBC

Fast national ratings for Friday, October 26, 2012.

When NBC decided to air the pilot for "Mockingbird Lane" after declining to order it to series, most industry observers assumed it was a rare 21st century example of Busted Pilot Theater, NBC trying to recoup some of the cost of an expensive project. The show's chief producer, Bryan Fuller, on the other hand, insisted that if the pilot got a good rating, it might still have a chance to get picked up.

The Friday ratings are in, and the future of "Mockingbird Lane" is no more clear than it was the day before. It did a decent number by Friday drama standards — in the adults 18-49 demographic, it drew a bigger audience than "CSI: NY" and "Blue Bloods" did for CBS, and it gave "Grimm" a good lead-in — but it certainly wasn't anything that would lead NBC executives to instantly acknowledge they had made a mistake.

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Still, thanks in part to Fuller's reboot of "The Munsters," NBC won a narrow demographic victory for the night, averaging a 1.6 rating in the demo and 5.33 million viewers overall. CBS was easily the most-watched network of the night, with 9.38 million viewers and a 1.3 demo rating, followed by ABC (1.5, 6.03 million), FOX (0.9, 2.66 million) and the CW (0.3, 966,000).

8 p.m. -- ABC's "Shark Tank" (1.8, 6.75 million) won the hour in the demo, while an "NCIS" repeat on CBS (1.0, 7.35 million) was the hour's most-watched show. "Mockingbird Lane" averaged a 1.5 in the demo and 5.44 million viewers, while "Kitchen Nightmares" returned to a low 0.9 rating and 2.67 million viewers overall. "America's Next Top Model" (0.4, 1.14 million) was way off in the distance for the CW.

9 p.m. -- Thanks in part to that "Mockingbird" lead-in, "Grimm" (1.9, 6.01 million) won the hour in the demo). "CSI: NY" (1.4, 9.97 million) was second for CBS, followed by "20/20" (1.4, 5.55 million) for ABC, "Fringe" (0.9, 2.64 million) on FOX and the struggling "Nikita" (0.2, 793,000) on the CW.

10 p.m. -- "Dateline NBC" (1.5, 4.55 million) narrowly won in the demo, though it was the least-watched show in the hour. CBS' "Blue Bloods" and more "20/20" on ABC both averaged a 1.4 demo rating, but "Blue Blood" had 10.81 million viewers with that, while "20/20" only had 5.79 million.

All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.

Alan-sepinwall-sm
Alan Sepinwall
Sr. Editor, What's Alan Watching
Alan Sepinwall has been reviewing television since the mid-'90s, first for Tony Soprano's hometown paper, The Star-Ledger, and now for HitFix. His new book, "The Revolution Was Televised," about the last 15 years of TV drama, is for sale at Amazon. He can be reached at sepinwall@hitfix.com

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  • Default-avatar

    Cassie

    You need to air Mockingbird Lane as a series it was an amazing episode last night I'm sure if you guys gave it a chance it would get a lot of followers the first episode was great and I would really really love to see more and I'm sure that I'm not the only one!

    October 27, 2012 at 5:41PM EST Reply to Comment
    • Hard to disagree. It had a lot of heart I thought, and was a little creepy at the right moments. More interesting than a lot of other things NBC is airing currently at least.

      October 27, 2012 at 6:17PM EST
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      MchL I agree with Cassie and Carey. I really enjoyed it. I'd love to see more, NBC.

      October 27, 2012 at 7:07PM EST
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    SuzyQ

    I'd be careful equating the ratings for MOCKINGBIRD LANE as an indicator that it's a good bet for a series. First, know that ML was heavily promoted to GRIMM fans in the hope that they'd tune in. Second, the GRIMM episode itself was heavily promoted in Hispanic markets due to its subject matter - a Halloween-themed episode based around the Hispanic legend of La Llorona. Third, Hispanic actors well-known to Telemundo & Univision viewers were guest stars on the GRIMM episode, too. Point is that ML probably benefited from GRIMM & the push to draw more Hispanic viewers this Friday night more than GRIMM benefited from ML. JMHO.

    October 27, 2012 at 8:09PM EST Reply to Comment
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    meoskop

    I can't imagine watching a second episode of Mockingbird Lane. I have enjoyed Fuller in the past, but I found the show painfully bad. Despite having serious talent in the cast (although I never like O'Connell) the show didn't sustain my interest beyond the sets.

    October 28, 2012 at 9:33PM EST Reply to Comment
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    Russell Cottrell

    I loved it. I'd very much like to see more

    October 29, 2012 at 9:09PM EST Reply to Comment
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    Blake

    I liked it. I'd watch more. It's intriguing, and you can't say that about most of network TV.

    October 30, 2012 at 9:07PM EST Reply to Comment

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