TV Ratings: NBA Finals Game 3 carries ABC past US Open-boosted NBC on Sunday
ABC comfortably wins overall and in the key demo
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The third game of the NBA Finals was another tight showdown between the Heat and Thunder and gave ABC another comfortable ratings win, pushing the network past US Open-boosted NBC on Sunday night.
Through three games, this is ABC's highest rated NBA Finals series since 2004.
[Note that with two networks airing live sporting events in primetime for much, but not all, of the country, Sunday ratings are particularly inexact and subject to change.]
For the night, ABC averaged a 4.8 rating among adults 18-49, beating NBC's 2.1 rating by a wide margin in the key demographic. FOX's 1.2 rating and the 0.8 rating for CBS trailed.
Overall, ABC averaged an estimated 11.49 million viewers to go with a 6.6 rating/12 share, far ahead of NBC's 5.4/10 and 8.78 million viewers for Sunday night. CBS was a distant third with 5.39 million viewers and a 3.6/6, with FOX's 1.6/6 and 2.69 million viewers trailing.
[Univision averaged 2.66 million viewers and a 1.0 rating among adults 18-49 for Sunday night.]
7 p.m. - NBC started primetime in first with 10.08 million viewers and a 2.4 rating among adults 18-49 for coverage of the 2012 US Open Golf Championship. CBS was second overall with 7.345 million viewers for "60 Minutes," which was third with a 1.0 key demo rating. ABC's NBA Finals pre-game was third with 5.84 million viewers and a close second with a 2.3 key demo rating. FOX's repeats of "American Dad" and "The Cleveland Show" averaged 1.885 million viewers and a 0.9 key demo rating.
8 p.m. - ABC moved into first for the 8 p.m. hour with the start of Game 3 averaging 10.89 million viewers and a 4.4 rating among adults 18-49. NBC's US Open coverage averaged 8.82 million viewers and a 2.1 key demo rating in second. CBS' repeat of "Blue Bloods" was third overall with 5.035 million viewers and fourth with a 0.7 key demo rating. On FOX, repeats of "The Simpsons" and "Bob's Burgers" averaged 2.725 million viewers and came in third with a 1.2 key demo rating.
9 p.m. - The basketball game was up to 13.65 million viewers and a 5.7 rating among adults 18-49 for ABC in the 9 p.m. hour. NBC's golf coverage was also up, averaging 9.39 million viewers and a 2.2 key demo rating. There was a huge drop to CBS' repeat of "The Good Wife" in third overall with 4.22 million viewers and a dismal fourth with a 0.5 key demo rating. FOX's "Family Guy" and "American Dad" repeats averaged 3.45 million viewers and a 1.5 key demo rating.
10 p.m. - The Heat and Thunder helped ABC to 15.59 million viewers and a 6.6 rating among adults 18-49 for the 10 p.m. hour. NBC's golf and a repeat of "Betty White's Off Their Rockers" averaged 6.81 million viewers and a 1.8 key demo rating in second. CBS' repeat of "The Mentalist" averaged 4.97 million viewers and a 0.8 key demo rating.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.
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