Fast National rating for Thursday
, February 14, 2013.
With TV viewership levels down on Valentine's Day, there was ample bad news to go around, with "Community" plunging, "Zero Hour
" underperforming and "American Idol
" continuing to slide. Even "The Big Bang Theory
" dropped, though not so much that it didn't lead CBS to comfortable Thursday wins.
With viewership levels returning to normal in late-evening, the only shows that weren't down on Thursday were 10 p.m. dramas "Scandal" and "Elementary." Of note, "Scandal" actually built on its "Grey's Anatomy
" lead-in among young viewers for the first time.
The figure to keep in mind was that overall 18-49 usage was down by 7 percent in the 8 p.m. hour and by 6 percent from 8 to 11 from last week.
For the night, CBS averaged a 3.3 rating among adults 18-49, beating FOX's 2.7 rating in the key demographic for Thursday primetime. ABC was third with a 2.3 key demo rating, toping NBC's 1.5 key demo rating and the 0.8 key demo rating for The CW.
Overall, CBS averaged an estimated 13.79 million viewers and an 8.4 rating/14 share for Thursday night, with FOX's 5.3/8 and 8.75 million viewers in second. ABC was third with 7.565 million viewers and a 5.0/8, well ahead of the 2.2/4 and 3.48 million viewers for NBC. The CW averaged a 1.2/2 and 1.86 million viewers on Thursday.
[Univision averaged 3.65 million viewers and a 1.4 rating among adults 18-49 for Thursday night.]
8 p.m. -
CBS started the night in first with "The Big Bang Theory" (17.625 million viewers and a 5.4 key demo rating) and "Two and a Half Men
" (13.74 million viewers and a 3.8 key demo rating). FOX's "American Idol" averaged 12.33 million viewers and a 3.6 rating among adults 18-49, topping the 8:30 half-hour in the key demo. ABC's "The Zero Hour" averaged 6.29 million viewers and a 1.3 key demo rating in its premiere. [ABC boasts it was the "2nd-most-watched regular series debut this year," while other networks instead note that it was the lowest-rated scripted in-season premiere in ABC history, falling under the immortal "The Whole Truth" from 2010.] NBC's "Community" (2.75 million and a 1.1 key demo) and "Parks and Recreation" (3.15 million and a 1.5 key demo) finished fourth. ["Community" was down by 42 percent in the key demo, while "Parks and Recreation" dropped only 25 percent.] The CW's "The Vampire Diaries
" averaged 2.305 million viewers and a 1.0 key demo rating.
9 p.m. -
"Person of Interest
" kept CBS in first for the 9 p.m. hour with 14.825 million viewers and a 3.0 rating among adults 18-49. ABC's "Grey's Anatomy" was second with 8.37 million viewers and a 2.7 key demo rating. FOX's "Glee
" dwindled to 5.16 million viewers and a 1.7 key demo rating in third overall and fourth in the demo. NBC's two episodes of "The Office" averaged 4.04 million viewers and a 2.0 key demo rating. On The CW, "Beauty and the Beast
" averaged 1.41 million viewers and a 0.5 key demo rating.
10 p.m. - "Elementary" averaged 10.87 million viewers to win the 10 p.m. hour and finished second with a 2.2 rating among adults 18-49. ABC's "Scandal" was second with 8.04 million viewers and won the hour with a 2.8 key demo rating. NBC's repeat of "Law & Order: Special Victims Unit" averaged 3.445 million viewers and a 1.0 key demo rating, improving on last week's numbers for "Do No Harm."
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.
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