Fast National ratings for Thursday, July 12, 2012.
The premiere of the 14th season of "Big Brother" was down a hair from last season's premiere, but still controlled its hour and helped carry CBS to easy Thursday wins in all key measures.
Among adults 18-49, CBS averaged a 2.1 rating for the night, easily beating ABC's 1.3 rating and the 1.2 rating for FOX in the key demographic. NBC averaged a 0.8 key demo rating for Thursday primetime, while The CW posted a 0.3 key demo rating.
Overall, CBS averaged an estimated 7.07 million viewers and a 4.5 rating/8 share for the night. ABC was a distant second with 5.045 million viewers and a 3.2/6, far ahead of the 2.4/4 and 3.43 million viewers for NBC. FOX was fourth with a 1.8/3 and 3 million viewers. The CW averaged a 0.5/1 and 788,000 viewers.
8 p.m. - CBS got off to a strong start with nearly 8.5 million viewers and a 2.5 rating among adults 18-49 for two repeats of "The Big Bang Theory." ABC's "Duets" was a distant second overall with 4.75 million viewers and third with a 1.0 key demo rating. FOX's "Take Me Out" averaged nearly 3 million viewers in third and finished second with a 1.2 key demo rating. NBC's repeats of "The Office" and "Parks and Recreation" averaged only 1.88 million viewers and a 0.8 key demo rating, beating the 857,000 viewers and 0.4 key demo rating for The CW's "Vampire Diaries" repeat.
9 p.m. - The season premiere of "Big Brother" averaged 7.09 million viewers and a 2.6 rating among adults 18-49 to rule the 9 p.m. hour. [Last year's premiere, with a much weaker lead-in, averaged 7.7 million viewers and a 2.7 key demo in Fast Nationals.] ABC's "Wipeout" was second with 5.6 million viewers and a 1.7 key demo rating. On NBC, "Saving Hope" averaged 3.18 million viewers to beat the 3.01 million viewers for FOX's "The Choice," but in the key demo, "The Choice" averaged a 1.2 rating, while "Saving Hope" did a dismal 0.5 rating. The CW's "Vampire Diaries" repeat averaged 720,000 viewers and a 0.3 key demo rating.
10 p.m. - A repeat of "Person of Interest" averaged 5.62 million viewers to win the 10 p.m. hour overall for CBS and tied for second with a 1.2 key demo rating. NBC's "Rock Center" had a strong [relatively] night with 5.24 million viewers and a 1.2 key demo rating, actually winning the hour in its second half-hour. ABC's "Rookie Blue" averaged 4.78 million viewers and a 1.3 key demo rating.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.
A long-time member of the TCA Board and a longer-time blogger of "American Idol," Dan Fienberg writes about TV, except for when he writes about movies or sometimes writes about the Red Sox. But never music. He would sound stupid talking about music.