The New Pornographers continue their power pop ways with new song and video, “War in the East Coast.” The catchy track has a bit of a ‘90s BritPop feel, which may account for the video’s style.
It’s shot in a single, unbroken take as lead Pornographer AC Newman and his buddy walk through the streets and pandemonium—or war, given the song’s title— breaks out around them. The hooligans are played by the band’s fans. “We were excited to pay homage to those brilliant ‘90s music videos where the artist’s personality is prominently featured in one long, unbroken shot,” director Thom Glunt told Rolling Stone.
Not one to overlook any detail, the band even got a vanity plate for the getaway car that reads TNP WOEC, which could only stand for The New Pornographers War on East Coast. The plates, however, looks like they are for the state of California.
The band’s new album, “Brill Bruisers,” comes out Aug. 25 on Matador. Newman told Rolling Stone, “This is a celebration record. After periods of difficulty, I am at a place where nothing in my lit is dragging me down and the music reflects that.”