The CW sets 'Cult' premiere for February

Drama will produce a Josh Schwartz pair with 'Hart of Dixie'

By Daniel Fienberg Tuesday, Dec 4, 2012 4:59 PM

Matt Davis and Jessica Lucas of "Cult."

Credit: The CW

Remember all of that effort The CW spent this fall launching at least four nights of logically paired programming? How The CW made Tuesday a night of quirky female doctors with "Hart of Dixie" and "Emily Owens, MD"?

Well, with the failure of "Emily Owens, MD," that plan is out the window, so The CW has given that Tuesday 9 p.m. slot to the twisted drama "Cult," starting in the spring.

The CW has announced a Tuesday, February 19, 2013 premiere for "Cult," which can claim compatibility with "Hart of Dixie" because both dramas come from Josh Schwartz and Stephanie Savage's Fake Empire shingle.

The Rockne S. O'Bannon-created drama focuses on a reporter (Matt Davis) whose investigation into the disappearance of his younger brother leads him down the wormhole into the passionate and disturbing world of TV fandom surrounding the TV series cult. He joins with a plucky production assistant (Jessica Lucas) to explore the mysteries that are spreading from the small screen into the real world.

Or something like that.

Alona Tal and Robert Knepper also star.

The CW announced last month that while "Emily Owens, MD" will air the remainder of its initial 13-episode order, it won't be picked up for a full season, leaving the only notable hole in the netlet's schedule other than a Friday 9 p.m. slot that The CW seems content to use for repeats.

Daniel Fienberg
Executive Editor

A long-time member of the TCA Board and a longer-time blogger of "American Idol," Dan Fienberg writes about TV, except for when he writes about movies or sometimes writes about the Red Sox. But never music. He would sound stupid talking about music.

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erika_herzog

oy. not sure about the casting on this one. though i love Hart of Dixie enough to hope this is okay.

very odd this post and the ABC scheduled Red Widow... aren't on your Fien Print column, but are only on the hitfix website's homepage.
December 4, 2012 at 10:59PM EST Reply to Comment
- dan Erika - They're news stories. Minor snarky asides aside, they're not really analysis or commentary, so they're not on my blog...
  
  -Daniel
  December 4, 2012 at 11:04PM EST
- ah, good to know... :-)
  December 5, 2012 at 1:11AM EST