(CBR) Below you'll find the sales estimates for comics and trade paperbacks sold in the direct market for October, 2013. The sales numbers below are estimates based on the information provided by Diamond Comics Distributors earlier this month.

There are a couple of things to keep in mind when reading this data. These numbers are just estimates for the sales through Diamond to direct market retailers. It does not include any sales outside of the Diamond channel such as newstands, book stores or overseas markets. Since the majority of habitual comic book readers are served through this sales channel, these numbers are a good indicator of the core sales trends at the retail level. While not all copies will sell to readers, each retailer is buying what they think they can sell so the trends at the retail level should be a close enough reflection of the sales trends at the reader level for the purposes of discussion.

The breakdowns are for just the top comics and top trades listed below. These are not the overall market share. I only deal with numbers that I can see and kick around in my ever evolving number crunching system. Sometimes the numbers get a bit battered and bruised in the process.

The estimated total sales for the 414 comics was 8,284,929 comics which is down by 292,960 units from September and up by 903,357 units from October 2012. Marvel Comics had the largest percentage of the top 414 comics with 36.31% of the total units sold followed by DC Comics with 33.45%.

The top selling comic was "Walking Dead (2003)" #115 from Image with an estimated 310,599 units. The top selling comic from Marvel Comics was "Infinity (2013)" #4 in slot 3 with an estimated 113,008 units and for DC Comics was "Batman (2011)" #24 in rank 2 with an estimated 124,658 units.

The estimated total sales for the 300 trades was 400,109 trades which is up by 65,531 units from September and down by 1,741 units from October 2012.

Topping the trades list in October was "Batman v3: Death of the Family (N52)" by DC Comics with 12,375 units.

DIAMOND OVERALL SHARES

Publisher Market Share
By Units
Market Share
By Dollars
DC COMICS 33.15% 31.02%
MARVEL COMICS 33.63% 30.47%
IMAGE COMICS 10.85% 9.26%
IDW PUBLISHING 4.96% 6.27%
DARK HORSE COMICS 4.70% 5.36%
DYNAMITE ENTERTAINMENT 2.54% 2.47%
BOOM! STUDIOS 1.78% 1.84%
EAGLEMOSS PUBLICATIONS LTD 0.32% 1.40%
ARCHIE COMICS 1.24% 1.01%
AVATAR PRESS INC 0.90% 1.01%
ZENESCOPE ENTERTAINMENT INC 0.93% 1.00%
VALIANT ENTERTAINMENT LLC 0.86% 0.84%
VIZ MEDIA 0.35% 0.83%
RANDOM HOUSE 0.19% 0.74%
FANTAGRAPHICS BOOKS 0.13% 0.71%
ST. MARTINS PRESS 0.13% 0.51%
HACHETTE BOOK GROUP USA 0.14% 0.45%
TITAN 0.26% 0.40%
ONI PRESS INC. 0.32% 0.37%
ASPEN MLT INC 0.48% 0.26%
OTHER NON-TOP 20 2.14% 3.77%

 

TOP COMICS BREAKDOWN
 
Publisher NI RI TI Min
Price
Max
Price
Avg
Price
Total
Reported
Units
Total
Reported
Dollars
Percent of
Top Comics
By Units
Percent of
Top Comics
By Dollars
Marvel Comics 78 1 79 $2.99 $4.99 $3.77 3,008,102 $11,609,686.98 36.31% 37.51%
DC Comics 89 8 97 $1.00 $7.99 $3.43 2,771,243 $10,301,118.41 33.45% 33.29%
Image Comics 48 0 48 $2.99 $7.99 $3.38 940,320 $3,094,471.26 11.35% 10.00%
IDW Publishing 41 1 42 $3.99 $7.99 $4.11 389,113 $1,638,940.87 4.70% 5.30%
Dark Horse 32 3 35 $1.00 $7.99 $3.66 358,110 $1,283,722.92 4.32% 4.15%
Dynamite Entertainment 30 1 31 $3.99 $4.99 $4.05 209,711 $844,278.89 2.53% 2.73%
Boom! Studios 16 0 16 $3.99 $4.99 $4.05 135,505 $557,585.95 1.64% 1.80%
Archie Comics 10 0 10 $2.99 $2.99 $2.99 101,792 $304,358.08 1.23% 0.98%
Zenescope Entertainment 13 0 13 $2.99 $5.99 $3.76 81,668 $310,813.32 0.99% 1.00%
Valiant 7 0 7 $3.99 $3.99 $3.99 76,602 $305,641.98 0.92% 0.99%
Avatar 9 0 9 $3.99 $3.99 $3.99 71,613 $285,735.87 0.86% 0.92%
Aspen 6 0 6 $1.00 $3.99 $3.49 44,259 $110,571.22 0.53% 0.36%
ONI Press 3 0 3 $1.00 $3.99 $2.99 24,054 $42,484.36 0.29% 0.14%
Bongo Comics 4 0 4 $2.99 $3.99 $3.37 21,575 $70,218.75 0.26% 0.23%
Titan Publishing 4 0 4 $3.99 $3.99 $3.99 12,705 $50,692.95 0.15% 0.16%
Abstract Studios 1 0 1 $3.99 $3.99 $3.99 8,166 $32,582.34 0.10% 0.11%
Big Dog Ink 3 0 3 $3.50 $3.50 $3.50 7,539 $26,386.50 0.09% 0.09%
United 1 0 1 $2.99 $2.99 $2.99 7,254 $21,689.46 0.09% 0.07%
Hermes Press 1 0 1 $3.99 $3.99 $3.99 5,214 $20,803.86 0.06% 0.07%
Slave Labor Graphics 0 1 1 $3.50 $3.50 $3.50 3,072 $10,752.00 0.04% 0.03%
New Paradigm Studios 1 0 1 $2.99 $2.99 $2.99 2,749 $8,219.51 0.03% 0.03%
Storm King Productions 1 0 1 $3.99 $3.99 $3.99 2,451 $9,779.49 0.03% 0.03%
Black Bull 1 0 1 $3.50 $3.50 $3.50 2,112 $7,392.00 0.03% 0.02%

Legend: NI = New Items, RI = Reorder Items, TI = Total Items

 
TOP TRADES BREAKDOWN
 
Publisher NI RI TI Min
Price
Max
Price
Avg
Price
Total
Reported
Units
Total
Reported
Dollars
Percent of
Top Trades
By Units
Percent of
Top Trades
By Dollars
DC Comics 28 42 70 $9.99 $99.99 $21.40 120,690 $2,654,618.10 30.16% 31.84%
Marvel Comics 34 34 68 $7.99 $100.00 $32.93 83,943 $2,354,755.62 20.98% 28.24%
Image Comics 13 29 42 $9.99 $59.99 $17.42 57,306 $931,914.94 14.32% 11.18%
Dark Horse 18 4 22 $7.99 $49.99 $18.94 41,291 $682,076.09 10.32% 8.18%
IDW Publishing 18 4 22 $7.99 $95.00 $27.22 26,678 $604,555.76 6.67% 7.25%
VIZ 12 0 12 $4.99 $27.99 $10.74 12,232 $125,705.68 3.06% 1.51%
First Second 9 0 9 $11.99 $24.99 $14.88 9,541 $152,800.59 2.38% 1.83%
Boom! Studios 2 4 6 $9.99 $19.99 $14.49 8,813 $144,243.87 2.20% 1.73%
Fantagraphics Books 6 0 6 $14.99 $39.99 $27.32 6,534 $158,556.66 1.63% 1.90%
Random House 7 1 8 $10.99 $29.95 $17.86 5,425 $90,555.51 1.36% 1.09%
Hachette Book Group/Yen Press 7 0 7 $11.99 $12.00 $11.99 5,319 $63,780.81 1.33% 0.76%
Archie Comics 5 0 5 $5.99 $19.99 $10.99 3,885 $43,952.15 0.97% 0.53%
Zenescope Entertainment 4 0 4 $15.99 $15.99 $15.99 3,547 $56,716.53 0.89% 0.68%
Valiant 3 0 3 $14.99 $39.99 $23.32 2,621 $52,713.79 0.66% 0.63%
NBM 2 0 2 $5.99 $6.99 $6.49 2,059 $13,295.41 0.51% 0.16%
Drawn and Quarterly 2 0 2 $21.95 $21.95 $21.95 1,891 $41,507.45 0.47% 0.50%
Digital Manga Distribution 2 0 2 $12.95 $19.95 $16.45 1,427 $24,919.65 0.36% 0.30%
ONI Press 1 1 2 $11.99 $24.99 $18.49 1,393 $27,947.07 0.35% 0.34%
Avatar 1 0 1 $34.99 $34.99 $34.99 1,013 $35,444.87 0.25% 0.43%
Top Shelf 0 1 1 $14.95 $14.95 $14.95 763 $11,406.85 0.19% 0.14%
Abrams Comicarts 1 0 1 $10.95 $10.95 $10.95 733 $8,026.35 0.18% 0.10%
Active Images 1 0 1 $19.95 $19.95 $19.95 712 $14,204.40 0.18% 0.17%
Slave Labor Graphics 1 0 1 $21.95 $21.95 $21.95 581 $12,752.95 0.15% 0.15%
Udon Entertainment 1 0 1 $14.95 $14.95 $14.95 574 $8,581.30 0.14% 0.10%
Houghton Mifflin Harcourt 1 0 1 $25.00 $25.00 $25.00 571 $14,275.00 0.14% 0.17%
Dynamite Entertainment 1 0 1 $14.99 $14.99 $14.99 567 $8,499.33 0.14% 0.10%

Top Comics 1-160

Top Comics 161-320

Top Comics 321-480

Top Trades 1-150

Top Trades 151-300

Copyright © 2014 Comic Book Resources. Reprinted with permission. All rights reserved.