Okay, so it's not the most creative of approaches.

Nevertheless, the brand-new IMAX poster for "Iron Man 3" does look pretty dang exciting, what with Robert Downey Jr. and Gwyneth Paltrow perpetuating traditional gender roles front-and-center and the film's supporting characters (including new baddie The Mandarin) cropping up around the fringes. In the background, little rocket men blasting off against a glowing-orange sky scream "this movie's gonna be exciting." Hey, I like it.

Check out the full one-sheet below and let us know what you think.

"Iron Man 3" hits theaters on May 3.

The official IMAX poster for Iron Man 3 starring Robert Downey Jr

A former contributor to sites including MTV's The Backlot and Bloody-Disgusting, Chris Eggertsen worked in film development before indulging his love of pop culture writing full time. He specializes in horror, the intersection of social issues and entertainment and Howard Stern. He's on Twitter @HitFixChris.