Sex sells. And so do kittens, apparently.

Rising Austin/NYC alt-country/folk-pop/Americana group Numbers and Letters have dropped a fun video for their new tune "Broken Road," which is billed as an "SEO-friendly lyric video."

It features the song's lyrics imposed over funny images of some your very favorite search terms: kittens, sex and the ever-popular "fail."

Full disclosure: Numbers and Letters' frontwoman is none other than HitFix's own Katie Hasty but we enjoy this so much we had to share it with you.

Check it out here:

"Broken Road" can be found on the band's upcoming album "Guns Under Water." More info can be found through Numbers And Letters' official Facebook page.

Dave Lewis has been a Los Angeles-based entertainment writer and editor for nearly ten years. Originally hailing from Minneapolis, he moved to L.A. in 1996 to attend USC, before working for various periodicals and web sites including a lengthy stint at He joined the HitFix staff in 2011.