Jennifer Lopez's 'Goin' In' video explodes with color - literally: Watch
I'll give her this: Jennifer Lopez still has that whole "sound and fury" thing down.
And once again, it's signifying absolutely nothing. The multi-hyphenate's latest cross-promotional effort is the music video for "Goin' In," a track featured on both her newly-released greatest-hits collection (boy, I'll bet that thing's padded) and on the soundtrack for the upcoming dance sequel "Step Up: Revolution 3D," which is slated to hit theaters this Friday.
With its insipid lyrics and generic club beat, the song itself is yet another lukewarm offering from the former pop princess, which at this point should surprise absolutely no one. What should also surprise no one is that the visuals in the video have correspondingly been amped up to 11, as if to distract from the track's failure to connect even as a guilty-pleasure pop confection.
Along with the always-reliable booty-shaking and PG-13 body-rubbing antics of its featured star, the clip (when it's not inserting footage from the "Step Up" movie as a sort of compulsory marketing gesture) also gives us literal explosions of neon color throughout - paint-spraying fire hydrants, paint-exploding grenades, laser light shows, a dandelion dissolving into a rainbow-colored profusion of stars.
I shouldn't even have to mention J. Lo's innumerable costume changes, which range from a pink hooded robe (accessorized with eye-catching bedazzled lips!) to sparkly silver Hammer hammer pants and yellow hoodie (we get it, you're still Jenny from the Block - there's no need to keep reminding us). Did I mention both Flo Rida and Lil Jon make obligatory appearances as "featured" performers? Did I need to?
Even at the height of her fame, Lopez's public persona always felt oddly flavorless. As a Latina superstar in a lily-white industry she certainly broke ground, but there was always the nagging sense that she was more interested in being a brand than a performer. The promise she showed early in her career, particularly as an actress in films like "Selena" and "Out of Sight," now feels like a thing of the past, and I can't help but feel like this video is an expression of the depths to which her career has fallen. While she's still one of the most famous women in the world, as time goes on it's almost as if her celebrity continues to require more and more splashes of color to divert our attention from the echo at the center of it.
My grade for the video: D+. After watching it below, rate it for yourself at top left!
Follow me on Twitter @HitFixChris
1997 | Crime | RSummary: Quentin Tarantino adaptats an Elmore Leonard novel into this story of a few increasingly desperate people scraping to get by. It has deep soul, a wicked sense of humor, and Samuel L. Jackson, Robert De Niro, Pam Grier, and Robert Forster.Director: Quentin Tarantino
Cast: Pam Grier, Samuel L. Jackson, Robert Forster
2013 | Thriller | RSummary: Based on the true story of Daniel Lugo (Mark Wahlberg) a Miami bodybuilder who wants to live the American dream. He would like to have the money that other people have. So he enlists the help of fellow bodybuilder Adrian Doorbal (Anthony Mackie) and ex-convict, Christian bodybuilder Paul Doyle (D...Director: Michael Bay
Cast: Mark Wahlberg, Dwayne Johnson, Anthony Mackie, Tony Shalhoub
2007 | Comedy | PGSummary: Newlyweds Nick (Ice Cube) and Suzanne (Long) decide to move to the suburbs to provide a better life for their two kids. But their idea of a dream home is disturbed by a contractor (McGinley) with a bizarre approach to business.Director: Steve Carr
Cast: John C. McGinley, Ice Cube, Nia Long, Aleisha Allen
2008 | Science Fiction | PGSummary: Animated series continues the story of Obi-Wan Kenobi and Anakin Skywalker as they battle the Emperor Palpatine, Count Dooku and General Grievous, but also takes time to explore other smaller characters in the Star Wars universe.Director: George Lucas (creator)
Cast: Tom Kane, Dee Bradley Baker, Matt Lanter
1996 | Crime | RSummary: Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start ...Director: Joel Coen, Ethan Coen
Cast: William H. Macy, Frances McDormand, Steve Buscemi, Peter Stormare
1995 | Mystery | NRSummary: Denzel Washington plays an out of work WWII vet who takes the wrong job and is soon neck-deep in a mess of politics, murder, and jazz in '40s Los Angeles.Director: Carl Franklin
Cast: Denzel Washington, Tom Sizemore, Jennifer Beals
2013 | Drama | RSummary: Leonardo DiCaprio and Jonah Hill have boundless energy in the story of a real-life commodities crook who earned millions through scummy small-time stock trades.Director: Martin Scorsese
Cast: Leonardo DiCaprio, Jonah Hill, Margot Robbie
1993 | Sports | PGSummary: Emotionally powerful sports classic featuring Sean Astin as a skinny high school kid with big football dreams and the determination to make his way towards his dream team at Notre Dame.Director: David Anspaugh
Cast: Sean Astin, Jon Favreau, Ned Beatty
2013 | Comedy | NRSummary: Insanely funny comedy show created by Amy Schumer, who stars in brilliantly funny sketches about sex, city living, dating, and friendship.Director: Daniel Powell, Amy Schumer (creators)
Cast: Amy Schumer, Kevin Kane, Mike Houston
Let Streaming Genie help you.