Their new corporate logo was unveiled at Las Vegas' CinemaCon today, as Lionsgate introduced its upcoming feature film slate.
"2012 was a transformative year that reflected 13 years of patient and disciplined growth, and our new logo reflects the limitless opportunities we see in our future," said Lionsgate CEO Jon Feltheimer. "The breadth and excitement of the film slate that we previewed today reflects our continued momentum and is just one example of our emergence as a global content leader."
Designed by Devastudios, the new logo's blue-and-white color scheme matches that of Summit's familiar-looking existing logo. Synergy.
Watch the studio's new theatrical intro below.
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Dave Lewis has been a Los Angeles-based entertainment writer and editor for nearly ten years. Originally hailing from Minneapolis, he moved to L.A. in 1996 to attend USC, before working for various periodicals and web sites including a lengthy stint at Variety.com. He joined the HitFix staff in 2011.