Happy Birthday 'Thriller!': 5 Ways Michael Jackson's set changed everything
Nov. 30th marks the 30th anniversary of the release of Michael Jackson’s “Thriller,” the best selling studio album in the United States.
Not only was the album a blockbuster that forever sealed Jackson’s fate as one of the most legendary pop artists of all time, it changed the music industry in ways that are still being felt today, three decades later.
Here’s five ways that “Thriller” forever altered the pop landscape:
1. “Thriller” was the first blockbuster title to release seven songs as singles to radio. Until “Thriller,” labels usually put out three or four singles and then the artist went back into the studio to work on the next album. While seven singles is still a stretch for most artists, many superstars routinely go five or six singles deep on an album.
2. “Thriller” was the first major release to come out around the world simultaneously. Previously, release dates were often staggered to accommodate an act’s ability to be in the marketplace for promotional activities when the album came out. Now, it’s the industry standard for a star with any kind of global reach to have his or her album out worldwide at the same time. In fact, now it’s common for the U.S. release date to move from its usual Tuesday standard release date to Monday to match the release date used by much of the rest of the world. Rihanna and Taylor Swift just did it with their chart toppers.
3. “Thriller” was one of the first albums to release simultaneous singles to different radio formats. After “The Girl Is Mine” peaked at No. 2 on the Billboard Hot 100, Epic put out “Billie Jean” to the pop stations and while it was still climbing the charts, pushed “Beat It” to rock radio.
4. “Billie Jean” became the first video by a black superstar artist to be played on MTV (the channel had minimally played videos from a handful of black artists, such as Joan Armatrading). Epic’s parent, CBS, claims they had to threaten to yank all its artists off a then-18 month-old MTV if the channel didn’t play Jackson’s video. MTV says they were always going to play “Billie Jean.” Regardless of which side you believe, Jackson busted through any color barrier at MTV, altering the cable outlet’s programming for good.
5. After breaking down walls with the “Billie Jean” video, MTV and Jackson were close allies. When it came time to debut the 14-minute video for “Thriller,” which MTV paid $1 million for exclusive airing rights, the music channel aired the clip at five designated times per day. It thereby created the first “destination viewing” for a video clip.