Cannes Film Festival 2013

First 'Game of Thrones' Season 3 trailer smashes HBO YouTube records

The previous record-holder was a "GoT" Season 2 trailer

If you've just been watching the "Game of Thrones" Season trailer over and over again and repeating "Ooooh... Dragons," you're apparently not the only one. 
 
Since premiering with Jimmy Kimmel two Fridays ago, that first trailer has drawn more than 18 million YouTube viewers. Apparently that's an HBO promotional video record and it's not even close. The previous record was the 6-ish million views for a Season 2 "Game of Thrones" trailer. 
 
The extended version of the trailer -- Even more dragons! -- has been watched 3.6 million times thus far on YouTube. 
 
[We assume the trailer has also given a big boost to downloads of Ms Mr's "Bones."]
 
"Game of Thrones" returns for its third season on Sunday, March 31. HBO has also released a slew of images as well as a dozen outdoor campaign posters
 
If your Friday is as slow as our Friday, you may want to check out the extended trailer again. Because dragons.
 

Dan-feinberg-sm
Daniel Fienberg
Executive Editor
A long-time member of the TCA Board and a longer-time blogger of "American Idol," Dan Fienberg writes about TV, except for when he writes about movies or sometimes writes about the Red Sox. But never music. He would sound stupid talking about music.

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  • Default-avatar

    CJ

    With the ridiculous numbers of DVD sales and now online video viewers, I'm expecting the initial ratings of the season premiere to be through the roof. Especially since HBO is offering a free preview for that weekend.

    March 8, 2013 at 9:14PM EST Reply to Comment
    • Default-avatar

      Balaji K Or the ratings of the season premiere might not go through the roof. GoT is also said to be the most pirated show. So, it will be interesting to see how many of these million hits are from outside the U.S.

      March 8, 2013 at 9:44PM EST
  • Default-avatar

    osiskars

    they have good song on the trailer, what is it btw?

    March 8, 2013 at 10:19PM EST Reply to Comment
    • Default-avatar

      CJ Seriously? He specifically says the song name and band in this article.

      March 8, 2013 at 10:33PM EST
    • Default-avatar

      osiskars Ms Mr's "Bones."]?
      :D it is in square brackets all right, not supposed to read :P.
      joking, I thought that that must be it, but honestly that didn't sound like a performers name Mr and Mr's ...

      March 9, 2013 at 9:15AM EST
  • Default-avatar

    Ln

    I saw this exact trailer on australian tv with a different song and it was so lackluster in comparison

    March 9, 2013 at 8:00AM EST Reply to Comment
  • Default-avatar

    Mojo CoCo

    Oooo dragons? Umm no, more like ZOMG TORMUND BEING AWESOME!!!

    March 9, 2013 at 9:23PM EST Reply to Comment
  • Default-avatar

    Marie

    I can't wait to see Joffrey get what's coming to him, the little incest basterd prick. I only hope we don't have to wait to long for his well over-do demise.

    March 10, 2013 at 12:54AM EST Reply to Comment
    • Machoman_talkback_profile

      bbq_hax0r Yea that's not a spoiler. please delete.

      March 10, 2013 at 1:26PM EST

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