It is never to early to start making plans for Valentine's Day.  This morning, Universal offered up the first trailer for the movie they think you should see with (or perhaps without) your significant other next February, "Fifty Shades of Grey."

The trailer does an excellent job of setting up the premise – there is a kind of mysterious rich guy with great abs, Christian Grey (played by Jamie Dornan), who is being interviewed by a young student newspaper reporter, Anastasia Steele (Dakota Johnson).  Almost immediately, their relationship slips from the professional to the personal and eventually gets somewhat kinky. 

Odds are that you don't need us to tell you that however as the book trilogy written by E L James has been translated into 51 languages and sold more than 100 million copies.  To call it a "phenomenon" may not quite do justice to the cultural moment.

The new trailer, which you can see here, premiered this morning on "Today" and will be in front of "Lucy" this weekend on the big screen (should you need it in significantly larger format).  It also, as you will note if you watch, offers up a new version of Beyonce's "Crazy in Love."

So, check it out, and tell us what you think.  Is this how you pictured Christian Grey?  Is this how you saw Anastasia Steele?  Just how R-rated do you think they're going to go with the whole thing?

"Fifty Shades of Grey," directed by Sam Taylor-Johnson, hits theaters February 13th, 2015.

UPDATE: A new selection of stills for your perusal are available below