Drake gets flashy on Grammy night in brand-new 'Started From the Bottom' video: Watch

Conspicuous consumption at its very finest

By Chris Eggertsen Sunday, Feb 10, 2013 10:15 PM

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Just in case you needed reminding, Drake is very, very rich.

The double-platinum rapper lays bare his nouveau riche sensibilities in the brand-new video for "Started From the Bottom," which charts the 2013 Grammy winner's (he took home Best Rap Album in the pre-televised portion of tonight's ceremony) rise from lowly grocery store clerk to world-renowned hip-hop superstar in less than five-and-a-half minutes. Interestingly, the clip leaves out the part where Drake (nee Aubrey Graham) scores a series regular role on "Degrassi: The Next Generation" at the age of 15, but let's not get bogged down in minor details.

All in all, the Director X-helmed clip is just stylish enough to overcome its generic premise and typically-ostentatious hip-hop visuals, presenting an enjoyable fantasy ride for those able to stomach it (though the lame comedic interlude about a third of the way through would've been best left on the cutting room floor).

My grade for the video: B. After watching all the white Bentley-riding, private jet-flying, beachside mansion-dwelling action below, you can rate it for yourself at top left.

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Chris Eggertsen
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A former contributor to sites including Bloody-Disgusting and AfterElton, Eggertsen enjoys rock music, rainy days and smelling the pages of old books. You should read all of his articles and follow him on Twitter because it's the right thing to do.