"Ride Along" continues to cruise at the box office, topping the chart for the third week in a row on Friday, but newcomer "That Awkward Moment" is threatening to overtake No. 1.

"Ride," starring Ice Cube and Kevin Hart, earned an estimated $4 million Friday, while "That Awkward Moment" was nipping at its heels, earning $3.9 million.

The two comedies will be neck-and-neck throughout the Super Bowl weekend, with "Ride" expected to come out on top with around $12 million, while "Awkward" should make it to $10.5 million or $11 million. 

So far, "Ride" has grossed a spectacular $84.6 million and should cross the $100 million mark sometime next week. 

"That Awkward Moment" stars Zac Efron, Michael B. Jordan ("Fruitvale Station") and MIles Teller ("21 and Over"). With a reported production price tag of just $8 million, it will have no trouble turning a quick profit for Focus Features. 

Standing tall in third place was the Mark Wahlberg war drama "Lone Survivor," which netted another $2.3 million and will cross the $100 mark today. 

Back in the top five after months of release was Disney's "Frozen." It earned another $2.2 million, bringing its North American total to a massive $352.9 million. 

"Labor Day," starring Kate Winslet and Josh Brolin, rounded out the top five. After a brief award season run in L.A. in December, the romance opened wide on Friday, picking up a disappointing $1.9 million. 

Look for continuing box office updates throughout the weekend and holidays on HitFix.

Dave Lewis has been a Los Angeles-based entertainment writer and editor for nearly ten years. Originally hailing from Minneapolis, he moved to L.A. in 1996 to attend USC, before working for various periodicals and web sites including a lengthy stint at Variety.com. He joined the HitFix staff in 2011.