The paranormal thriller "Ouija" wasn't playing games at the box office on Friday, as the film scared up $8.3 million, topping fellow newcomer "John Wick" and the holdover "Fury."

The Michael Bay-produced film reportedly cost just $5 million to produce, and will likely earn around $20 million for the weekend. It stars  Daren Kagasoff, Douglas Smith and Olivia Cooke.

In second place, "Wick," starring Keanu Reeves, made off with $5.4 million in its opening night. Spurred by largely positive reviews, it is on track to shoot its way to $15 million or so in its debut weekend, a sum considerably higher than initial tracking indicated.

"Wick" should also be a timely victory for Reeves, who has had box office trouble over the last few years, culminating in last Christmas' mega-flop "47 Ronin."

Meanwhile, Brad Pitt's WWII drama "Fury" rolled into third place with $4.1 million. Directed by David Ayer ("End of Watch"), "Fury" has earned a decent $37.1 million so far domestically. 

David Fincher's "Gone Girl" continues to hold strong in the top five. The film, starring Ben Affleck and Rosamund Pike, earned another $3.4 million on Friday, bringing its domestic total to an impressive $116.4 million. 

Rounding out the top five was the comedy "St. Vincent," starring Bill Murray and Melissa McCarthy. It earned $2.5 million after expanding nationwide on Friday. After two weeks in limited release, it has earned $3.6 million.

However, "Vincent" could be kicked out of fifth place by the family-friendly animated film "Book of Life." That film earned $2.4 million on Friday and is likely to have a strong Saturday and Sunday.

Look for complete weekend estimates Sunday on HitFix.

Dave Lewis has been a Los Angeles-based entertainment writer and editor for nearly ten years. Originally hailing from Minneapolis, he moved to L.A. in 1996 to attend USC, before working for various periodicals and web sites including a lengthy stint at He joined the HitFix staff in 2011.