Audiences are already saying "Yo Joe!" at the box office at the start of Easter weekend.
Jon M. Chu's action sequel "G.I. Joe: Retaliation" took in an estimated $10.5 million on Thursday, one day before the opening of new films such as Tyler Perry's "Temptation" and "The Host" (from "Twilight" author Stephenie Meyer).
With returning star Channing Tatum and franchise newbies Dwayne Johnson and Bruce Willis, the sequel to 2009's "G.I. Joe: The Rise of Cobra" will likely earn somewhere around $45 million in its North American debut. The studio is hoping it will crack the $100 million mark globally this weekend.