Box Office: 'Brave' hits the mark with a $24.5 million Friday
'Abraham Lincoln' performs below expectations
Does anyone remember how dire things seemed for the Walt Disney Company just a few months ago? The studio took a huge loss with March's "John Carter," which lead to the ouster of Disney Studios Chairman Rich Ross. Boy have things turned around. "The Avengers" has pretty much wiped the competition on the floor with a jaw-dropping $1.4 billion worldwide. Friday, Disney received another gift as Pixar's "Brave" debuted to a stellar $24.5 million.
The positively-reviewed animated adventure opened on a gigantic 4,164 screens and over 2,700 are them are screening it in 3D which means higher ticket prices. Still, a possible $70 million weekend is significantly higher than pre-release polling which expected a figure in the low 60's. If it can hit the $70 million mark, it will be Pixar's biggest non-"Toy Story" debut since 2009's "Up" which grossed $68.1 million over its opening weekend. "Brave" is poised to have a strong run with "Ice Age: Continental Drift" not debuting until July 13.
Opening under expectations was 20th Century Fox's "Abraham Lincoln: Vampire Hunter." The adaptation of Seth Grahame-Smith's best selling novel was expected to gross somewhere between $20-22 million over the three-day. Instead, the Timur Bekmambetov directed recon thriller found only $6.3 million on Friday for what could be a $15-17 million at best. The film, which speculates that the former President spent his free time battling Confederate Vampires, was a hard sell for Fox. The studio took the scenario as seriously as possible in its marketing and execution, but by doing so it may have limited the audience for the genre mash-up.
Dropping to third place and holding somewhat well against the new family film competition is "Madagascar 3: Europe's Most Wanted." The DreamWorks Animation threequel earned another $6.1 million on Friday for $143.4 million in less than three weeks.
Ridley Scott's "Prometheus" finally crossed the $100 million barrier after picking up another $2.9 million on Friday, bringing its total to $101.4 million.
The Tom Cruise rock musical "Rock of Ages" continued to struggle, coming in fifth place with $2.3 million. The Adam Shankman-directed film has so far earned just $23.2 million.
Look for complete weekend estimates Sunday on HitFix.
News From Our Partners
- Weekend Movies: 'The Hangover 3,' 'Fast & Furious 6,' & 'Epic' (VIDEO) 'Dazed and Confused' Sequel: Richard Linklater Says It May Shoot This Fall Morgan Freeman Falls Asleep During Interview for New Movie
- Total Recall: Bradley Cooper's Best Movies Parental Guidance: Epic and Beautiful Creatures Comic Book Movies You Can Watch Online
- WATCH: Jon Stewart Shuts Down Bill O'Reilly '900 Pound Man: The Race Against Time': Is It Too Late? Ashley Benson Is Not Dating All Of Her Friends
- The Telefile - Modern Family: Goodnight, Gracie. Hello, Series Highlight. The Telefile - Critics' Choice Television Awards 2013: Nominees Announced The Telefile - TV on DVD: Tuesday, May 21, 2013
- 'Rush' Trailer: The Risk of Death Turns People On Need for Speed Rivals Will Race onto Xbox One and PlayStation 4 Sonic: Lost World's Six New Characters are Teased
- 'Hangover III': The Reviews Are In! Jennifer Aniston Breaks Bad, Strips Down In 'We're The Millers' Trailer 'Star Wars' Fans Still Love To Hate Ewoks 30 Years Later
- Former Cast Member Bill Hader Reveals Justin Bieber Was Diva on 'SNL' Set Rihanna vs. Nicki Minaj: Which Diva Has the Best Booty? – Readers Poll Rita Ora Dyes Her Hair Bright Blue [Pics]
- Cannes Film Festival: Cannes 2013, Day Eight: Blue Is The Warmest Color captures a relationship’s rawness and beauty Hear This: Pantera’s “Walk” is the cry of aggrieved, disaffected youth Watch This: Vanishing Point caters to car nuts and existentialists alike