Box Office: Adam Sandler's 'That's My Boy' bombs as 'Madagascar 3' remains no. 1
'Rock of Ages' also has a weak opening
It goes without saying that it wasn't a good weekend for Adam Sandler or Tom Cruise. Moreover, the same could be said for Andy Samberg and director Adam Shankman.
Clearly the biggest bomb of the summer so far, Sandler and Samberg's "That's My Boy" opened to just $13 million weekend and a fifth place finish. Once in the Will Smith category for a guaranteed $100 million grosser, this is Sandler's second misfire in a row after last November's "Jack and Jill" barely hit $76 million. It's also the worst opening for a wide Sandler opener since "Spanglish" in 2004.
"Boy" is Sandler's first R-rated feature since Judd Apatow's "Funny People," but Sony Pictures believed Sandler's audience would be unaffected by it. Although it's clear they knew their marketing materials were not resonating with moviegoers. The TV campaign shifted midstream to focus more on co-star Andy Samberg's character. More recently, the studio has run TV spots trying to make the film seem like a party comedy in the vein of "Project X" so it would appeal to younger males. Clearly, none of the marketing could overcome the tepid interest and largely negative reviews. "Boy" has just a 30 grade on Metacritic and a 23% rotten on Rotten Tomatoes.
Still holding on to the top slot is DreamWorks Animation's hit "Madagascar 3: Europe's Most Wanted." The CG animated flick pulled in another $35.5 for a superb $120.4 million in just 10 days. The threequel only dropped 41% from its opening weekend and it has the family market all to itself until "Brave" opens on Friday.
Also remaining in second place is Ridley Scott's "Prometheus" with another $20.2 million and $88.8 million also in just eight days. Unlike "Madgascar 3," however, "Prometheus" has a big 60% drop. 20th Century Fox may have to be satisfied with just crossing the $100 million mark in the U.S. on this one.
"Snow White and the Huntsman" rounded out the top five in fourth with $13.8 million for the weekend and $122.6 million so far overall.
New films opening this Fiiday include the aforementioned "Brave," "Abraham Lincoln: Vampire Hunter" and "Seeking a Friend for the End of the World."
Box office actuals are released on Monday.
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June 17, 2012 at 1:44PM EST Reply to CommentAlthough I'm sure it affects them as well, I don't see how Samberg and Cruise have anything to do with he failure of their respective film. "That's my boy" was clearly marketed as a Sandler comedy and Samberg is more of a support actor at this point. As for Cruise, "Rock of Ages" flew the radar of pretty much everybody this summer and none of the trailers I've seen showed much of his performance.
scott
June 17, 2012 at 1:49PM EST Reply to Commentand this movie falling on its face is a surprise how?
Rhonda84
June 17, 2012 at 6:07PM EST Reply to CommentSamberg could have a decent movie career, he's cute (kinda) and funny, but he needs to steer clear of bottom feeding hacks like Sandler & Lorne (It's Pat-MacGruber-Hot Rod) Michaels
Scott Harrigan
June 17, 2012 at 6:15PM EST Reply to CommentI knew this movie was going to bomb from the very start. Sandler has not done anything good in years. Funny People was not funny, which is a huge cosmic joke that Sandler just does not get. He is not really going to recover from You Don't Mess With the Zohan.
http://www.videodetective.com/movies/you-dont-mess-with-the-zohan/221168#.T95Wl7U7XQU
I think Click was the last good film he was in.
War Chief Shake Zula
June 17, 2012 at 7:10PM EST Reply to CommentFirstly, that's what Adam Sandler gets for foisting Jack & Jill on us.
Secondly, that's what Tom Cruise gets for allying w/ Russell Brand and Alec M_____F___ING Baldwin.
Thirdly, I'm starting to get concerned about Abraham Lincoln: Vampire Hunter. The ad campaign seems to have ground to a halt recently, I don't remember seeing any new ads on my Adult Swim recordings (indeed, any ads at all). What's the tracking on that one? Where can I see the tracking numbers, if at all?
mcspinelli
June 18, 2012 at 4:28PM EST Reply to CommentNot surprising. The word was out on Sandler's garbage film. Critics and sneak preview viewers agreed that it was awful.
Rock of Ages? I'd rather spend that $11 on a live concert dvd from the 80's than watch Tom Cruise pretend to be Axl Rose/Jon Bon Jovi.
IMO, Prometheus is the only movie worth the $10-$15 that is out right now.