According to their website, "The South by Southwest® (SXSW®) Conferences & Festivals (March 8-17, 2013) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery."
The film and interactive portions continue today -- one of the highlights of today's programs is a screening of "You're Next" which will be followed by a Q&A, moderated by HitFix's own Drew McWeeny, with the cast and crew.
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