Marina and the Diamonds - "Electra Heart" Pop
Marina and the Diamonds releases her brand new album 'Electra Heart' on 679/Atlantic on 30th April 2012. 'Electra Heart is preceded by the first single to be taken from the album 'Primadonna' which is released on 16th April.
Marina and The Diamonds second album, 'Electra Heart', is not so much a creative leap forward, more an Olympian pole-vault over the bar of talented-newcomer into the global amphitheatre of a cultivated Classic. Two years on from her top 5 debut 'The Family Jewels', the self-styled avant-garde "D.I.Y artist" has detonated her own experimental past and landed feet first in the future with 'Electra Heart', a stunningly ambitious, seamless, cohesive and confident sonic pulsar spinning between electro-pop euphoria and come-down melancholia.
The album is produced by a cache of old school and A-List producers: Dr Luke (Katy Perry) and Liam Howe (Sneaker Pimps) but mostly (9 out of 12 songs) Greg Kurstin (Lily Allen, Kylie) and Rick Nowels (Madonna, Stevie Nicks, Lykke Li). A hook-packed stunner with the sonic ambition of a one-woman Depeche Mode, her onetime theatrical vocals now effortlessly soar between spectral, commanding and towering power-pop, finding her vocal identity in an album about a loss of it.
The songs, mostly recorded in L.A in 2011, were written on-the-road through America in 2010, teased into life on Marina's œ100 keyboard or sung into her lap-top in the back of her tour-bus bedroom, "watching the corn fields flying by and making sense of the message that American culture employs; that you can be anyone and do anything, go anywhere and lose yourself- start afresh and forget whatever the truth is". The song titles tell the story - from throbbing first single 'Primadonna' (set for release April 16th) to the robo-pop of 'Bubblegum Bitch' to the haughty spoken-word soliloquies of 'Homewrecker' - a fantasy roll-call of "fairly vengeful characters". In 2012 she embarks on both a UK headline tour and as support to the mighty Coldplay, jet-packed onto the mainstream stage on their colossal European Stadium Tour, at the band's personal request.