Ubisoft dazzles with a ten-minute 'Far Cry 3' launch trailer
It blows me away when I see some of the work being done in videogames today. I spend very little time writing about games here on the site, and part of the reason for that is that when I play a game, it is (A) far too infrequently for my tastes and (B) the way I choose to escape from that analytical mode that I'm in while watching pretty much any film or TV show these days. I love games. I love the way they've evolved over the years. And while I have strong opinions about the games I play, that has not been something I've consistently voiced over the years.
Right now, what intrigues me is the way the marketing of games is getting very sophisticated. The campaign for "Halo 4" was impressive, with that one live-action commercial that was produced by David Fincher, and I really dug the "Grand Theft Auto V" trailer that was recently released. But when it comes to really pulling out all the stops, I'm going to have to give it up for Ubisoft's new ten-minute sneak peek at the highly-anticipated "Far Cry 3."
I'm a little surprised about all the furor over this one, since it seemed like "Far Cry 2" was generally greeted as a technically-impressive but underwhelming first-person shooter. I tried to play the game several times, and while I was always impressed by the huge open sandbox they had created, it was curiously uninvolving, and it was perhaps too loosely structured to create much of a sense of urgency. I thought "Just Cause 2" ended up scratching the itch that "Far Cry 2" left me with, but part of the fun of that game was the cartoonish approach to the mayhem. What made "Far Cry 2" frustrating was just how good the mechanics of the game were, and how they were in service to what ultimately seemed like a really dull and unmotivated story to me.
What I like about the "Far Cry 3" trailer is that it emphasizes just how stunning the game is in terms of creating the world and also in terms of character work. It lays out the toes of weaponry we'll use, it lays out the dynamics of the society on this island where the game takes place, and it also just plain looks awesome.
Also, this may be the money quote of the year:
"Like Skyrim with guns."
Yeah, that's pretty much a no-brainer for me. "Skyrim" was amazing and satisfying and dense, and if "Far Cry 3" really can offer a similarly immersive experience, that is enormously exciting.
Sharks, tigers, bears, all in a world that is lush and gorgeous… it all seems to have been brought to vivid life by Ubisoft. There are so many amazing little touches in the ten-minute trailer that it's hard to imagine that this is all gameplay footage. It's amazing how much they've been able to squeeze out of this generation of game consoles, and it seems like they keep pushing things further. It makes me wonder what it's going to be like when we finally do make the next big jump.
All I know is that my holidays look like they're going to have a decidedly tropical feel this year, because my free time looks like it has been spoken for by "Far Cry 3," and I can't wait to lay hands on it as soon as possible.
"Far Cry 3" hits shelves December 3, 2012.
1997 | Crime | RSummary: Quentin Tarantino adaptats an Elmore Leonard novel into this story of a few increasingly desperate people scraping to get by. It has deep soul, a wicked sense of humor, and Samuel L. Jackson, Robert De Niro, Pam Grier, and Robert Forster.Director: Quentin Tarantino
Cast: Pam Grier, Samuel L. Jackson, Robert Forster
2013 | Drama | RSummary: Leonardo DiCaprio and Jonah Hill have boundless energy in the story of a real-life commodities crook who earned millions through scummy small-time stock trades.Director: Martin Scorsese
Cast: Leonardo DiCaprio, Jonah Hill, Margot Robbie
2013 | Thriller | RSummary: Based on the true story of Daniel Lugo (Mark Wahlberg) a Miami bodybuilder who wants to live the American dream. He would like to have the money that other people have. So he enlists the help of fellow bodybuilder Adrian Doorbal (Anthony Mackie) and ex-convict, Christian bodybuilder Paul Doyle (D...Director: Michael Bay
Cast: Mark Wahlberg, Dwayne Johnson, Anthony Mackie, Tony Shalhoub
2008 | Science Fiction | PGSummary: Animated series continues the story of Obi-Wan Kenobi and Anakin Skywalker as they battle the Emperor Palpatine, Count Dooku and General Grievous, but also takes time to explore other smaller characters in the Star Wars universe.Director: George Lucas (creator)
Cast: Tom Kane, Dee Bradley Baker, Matt Lanter
1995 | Mystery | NRSummary: Denzel Washington plays an out of work WWII vet who takes the wrong job and is soon neck-deep in a mess of politics, murder, and jazz in '40s Los Angeles.Director: Carl Franklin
Cast: Denzel Washington, Tom Sizemore, Jennifer Beals
1993 | Sports | PGSummary: Emotionally powerful sports classic featuring Sean Astin as a skinny high school kid with big football dreams and the determination to make his way towards his dream team at Notre Dame.Director: David Anspaugh
Cast: Sean Astin, Jon Favreau, Ned Beatty
2007 | Comedy | PGSummary: Newlyweds Nick (Ice Cube) and Suzanne (Long) decide to move to the suburbs to provide a better life for their two kids. But their idea of a dream home is disturbed by a contractor (McGinley) with a bizarre approach to business.Director: Steve Carr
Cast: John C. McGinley, Ice Cube, Nia Long, Aleisha Allen
1996 | Crime | RSummary: Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start ...Director: Joel Coen, Ethan Coen
Cast: William H. Macy, Frances McDormand, Steve Buscemi, Peter Stormare
2013 | Comedy | NRSummary: Insanely funny comedy show created by Amy Schumer, who stars in brilliantly funny sketches about sex, city living, dating, and friendship.Director: Daniel Powell, Amy Schumer (creators)
Cast: Amy Schumer, Kevin Kane, Mike Houston
Let Streaming Genie help you.