I am on the ground in Austin and getting ready for the start of SXSW, the annual orgy of movies and music and comedy and barbecue that remains one of the most purely social film festivals I've ever attended.

SXSW has its own identity, something I consider essential in a film festival.  It is in some ways more mainstream than Sundance, but in other ways, even more ferociously independent.  This festival has no problem opening with movies like "The Incredible Burt Wonderstone," which I'll review tomorrow night, or the new "Evil Dead," which I'll also review tomorrow.  But they also program micro-budget indies and personal visions, and it's that collision between those two worlds that makes it such an interesting and dynamic film event.

On Sunday night, "You're Next" will be playing here, and if you don't remember the title, it's a fiendish little horror film that I saw and thoroughly enjoyed at the 2011 Toronto Film Festival. Lionsgate bought the movie, and they've been slowly planning their release strategy ever since. This festival is the kick-off of their build towards this year's release of the movie, and the Sunday night screening is a big night for them.

I'm pleased to be participating in the event by moderating a Q&A after the 11:45 PM screening.  I'll be joined by director Adam Wingard, screenwriter Simon Barrett, the gorgeous Sharni Vinson, the equally-gorgeous AJ Bowen, and Devin Faraci's favorite filmmaker, Joe Swanberg.  This is a dark, wicked little movie, and it's a really fun group of people who will be representing it.  I think we'll have a good time with this Q&A, and I hope if you attend the screening, you'll stay and participate.

The screening is at the Topfer Theater at Zach Scott, 1510 Toomey Road.  Since the Alamo South Lamar is closed this year while it's being reworked, the layout for SXSW is a little different, and I'm going to be visiting a number of venues I've never been to before.  Please join us for what is going to be one of the highlights of the festival.

In the meantime, if you want to learn more about "You're Next," check out their Facebook page and you can also follow Lionsgate horror on Twitter.

"You're Next" will arrive in theaters for everyone else later this year.

Shami Vinson in the new horror film YOU'RE NEXT