Cannes Film Festival 2013

Gore Verbinski and Johnny Depp go big with a new 'Lone Ranger' trailer

Can they make lightning strike again with a new franchise?

<p>Anyone else get the feeling Johnny Depp and the horse are going to steal the show?</p>

Anyone else get the feeling Johnny Depp and the horse are going to steal the show?

Credit: Walt Disney Company

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One of the reasons I really like "Pirates Of The Caribbean: Dead Man's Chest" is because the film's existence is such a cheerful, celebratory end zone dance by Gore Verbinski and Johnny Depp, two men who were in desperate need of at least a solid triple at the box-office.

It's hard to remember at this point a time in which Johnny Depp was thought to be box-office poison.  It's true, though.  He had a long and fascinating string of good choices that did nothing to help make him a movie star.  They made him a better actor, and I think his natural talent has mainly to do with the way he would approach his roles.  He made big decisions, risky decisions about voices and make-up and physical traits.  In "Cry-Baby," "Edward Scissorhands," "Benny and Joon," "Ed Wood," "Dead Man," "Fear And Loathing," and more, he did really good work.  The films just weren't hits, though, and it was starting to look like he'd used up his 23 chances.  Tim Burton seemed to be the one collaborator who he could turn to for even a glancing chance at commercial relevance.  I don't think that is the goal of someone's career, but it is a requirement if you're going to keep getting the opportunity to star in interesting and exciting films.

When 2003's "Pirates Of The Caribbean: Curse Of The Black Pearl" rolled around, it was one of those films that people scoffed at from the moment of announcement.  It wasn't until the actual press screening that I heard that change, and it was immediate.  It was a surprise because it seemed like there was no way for it to work.  A movie based on a theme park ride is pretty much the definition of "crass corporate synergy," but it worked.  And a big part of that is because Verbinski needed a hit as well.  "The Ring" had finally broken him through after the false starts of "Mousehunt" and "The Mexican," and "Pirates" was his chance to prove himself as one of the few guys in town able to orchestrate a giant sprawling physical shoot and make it feel fun and stylish.  That is not easy, and just because you can make a good movie, it doesn't mean you can make every single kind of film.  There are plenty of people who have the ability to make smart small character driven movies who just get swallowed by big movies when they make the jump.

Verbinski and Depp at this point are obviously working from a totally different position of clout than they were for "Curse of the Black Pearl," and so this is a different kind of test.  Now they're trying to prove they can kickstart a new franchise, and based on this trailer, I'd say they're probably on the right track.  Depp's Tonto is going to be controversial.  There's no doubt he's drawing on a long tradition of Hollywood convention and stereotype, and what he does with that is going to determine how well the character works in the final film.  I like what we see of Armie Hammer's Lone Ranger here, and of course the action is on a gigantic insane scale, with a trailer that is punctuated by a big gag that probably isn't possible, but it sure is well-staged.




What do you think?  Hi-yo, Silver, or no sale, kemosabe?  You tell me.

"The Lone Ranger" opens on July 3, 2013.

Drew-mcweeny-sm
Drew McWeeny
Film Editor
A respected critic and commentator for fifteen years, Drew McWeeny helped create the online film community as "Moriarty" at Ain't It Cool News, and now proudly leads two budding Film Nerds in their ongoing movie education.

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  • Default-avatar

    Guest

    I think that there was a Man of Steel trailer that I was a lot more interested in.

    December 11, 2012 at 4:12PM EST Reply to Comment
  • Btsdoubletroublebig_talkback_profile

    jeves23

    Looks fun. I'll probably go see it because I am a fan of Verbinski's "Pirates" films (not a huge one, but a fan) more than I am interested in seeing a "Lone Ranger" film. Hopefully it doesn't fall too far into "Wild Wild West" territory....

    December 11, 2012 at 4:56PM EST Reply to Comment
  • 3043359090_065080dc5e_talkback_profile

    dyikini

    I hope this isn't just Pirates in the old West. Pirates was a great surprise. It will be good if this has more depth than the trailer lets on - everything seems very 'surface' level so far.

    Almost formulaic for these two.

    December 11, 2012 at 6:42PM EST Reply to Comment
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    Rev. Slappy

    I'd like to see how Disney uses The Lone Ranger to punch up the Frontierland section of Disneyland.

    December 11, 2012 at 8:36PM EST Reply to Comment
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    FistOSalmon

    Not interested. At all. Depp appears to have tossed his Hunter S. Thompson impression into yet another blender and set it to less flamboyant, more guttural.

    December 11, 2012 at 11:25PM EST Reply to Comment
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    loogenhausen

    This might be treading into John Carter territory = Decent movie, but horrifying financial bomb.

    When I went to see a movie recently, they showed the teaser for this - everyone under the age of 35 had no reaction whatsoever. All the old-timers geeked out big time.

    I want it to be good, but I fear the American public will vote with their wallets with a resounding "Nay".

    December 12, 2012 at 1:46AM EST Reply to Comment
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    Paul S

    The original Pirates movie was such a pleasant surprise - most of us had grown up with pirate movie on TV from the 1950's etc, but they just did not seem to work / make money in the post Star Wars era.
    I paid good money to watch Mousehunt back in the day & enjoyed it. If any two can pull off The Lone Ranger, it's Depp and Verbinski, so I hope it will be good fun.

    December 12, 2012 at 2:55PM EST Reply to Comment
  • Old_bill_closeup_talkback_profile

    DKT

    I hope this movie's good, but man. I feel like this trailer picked a bad week to come out with Trek and Superman.

    December 12, 2012 at 4:07PM EST Reply to Comment
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    troopermsu

    Reminds me a little of 'The Mask of Zorro'.

    December 12, 2012 at 10:45PM EST Reply to Comment
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    John Adcox

    I miss the William Tell Overture.

    December 13, 2012 at 12:15AM EST Reply to Comment

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