Full length 'Star Trek Into Darkness' trailer arrives online
The new cast prepares for their second time at the helm of the Enterprise
Captain Kirk (Chris Pine) is still new to the chair, but he's going to be tested mightily in next summer's 'Star Trek Into Darkness'
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Based on the box-office figures for "The Hobbit: An Unexpected Journey," I think it's safe to say quite a few of you went to see the film in various formats this weekend. If you did, then chances are you saw either the theatrical trailer for "Star Trek Into Darkness" or the nine-minute IMAX 3D presentation of the film's first nine minutes.
Right now, I feel bad for longtime "Trek" fans who don't enjoy the JJ Abrams films. There is no worse feeling for a film fan than disliking something that you are very, very excited about. I've been out with friends for various screenings over the years, and the conversations that happen after sitting through a crushing disappointment are most often a way of trying to grapple with what went wrong. For many audiences, the 2009 "Star Trek" was a big, fun, surprisingly well-cast film that they enjoyed and probably haven't thought much about since. There are the hardcore fans who just love seeing new "Trek" onscreen and who enjoyed the switch-up with the new cast, sure, and there are also kids who were introduced to "Star Trek" by that film and who are now nascent fans for the franchise as a whole.
But the "Trek" fans who just don't recognize the thing they love in this trailer… that makes me sad. It's one of those strange things about fandom: those who love something the most also tend to be that thing's harshest critics. Nobody tears something apart more actively than the people who love that thing, whether it's a film or a TV show or an ongoing comic book. I look at this "Star Trek Into Darkness" trailer, and I can't wait to see the film that it's advertising. I'm not sure I understand why someone wouldn't want to see it, either. You can take a look at the trailer, as well:
Awesome, right?
So for now, Paramount's first push appears to be over, and we still don't really know what the film is about or what to make of the mysterious Benedict Cumberbatch (you can read my theory about who he's playing in this article from last week), which I sort of love. If JJ Abrams and Paramount are trying to drive an entire nation of fanboys insane, they are succeeding.
I just wish it were May already.
"Star Trek Into Darkness" will arrive in theaters May 17, 2013.
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Login or create a HitFix account Login SignupPaul S
December 17, 2012 at 2:24PM EST Reply to CommentAs much as I enjoyed the 2009 movie, it is hard to get used to the idea that the new movies will be an alternate time line and all the adventures from the 60's TV show, the movies, TNG, DS9 and Voyager are in another time line. It is unlikely that Paramount will greenlight the continuation for the production of the original show. I for one am curious to see how the Federation would exist after the climax of Deep Space Nine...but that's unlikely to happen in the near future.
I do think Abrams is a good storyteller, but there are some flaws in shows he helped create like Lost and Fringe, which I hope he steers clear of with Star Trek.
Mark Fringe has never been better.
December 17, 2012 at 2:41PM ESTJohn Wielgosz Mark, Seasons 2 and 3 would like to have a word about that. Heck, Seasons 2 and 3 created a bizarro version of myself where I was HAPPY to see Akiva Goldsman's name on a writing credit. (I know, I know)
December 17, 2012 at 4:20PM ESTPaul S Fringe has had some great episodes throughout it's seasons. The last season was the best of the bunch. I hope that this final season ends things well. By that I mean that questions that were raised in season 1 gets answered by the finale.
December 17, 2012 at 5:12PM ESTOne day I may revisit the show and see if it bears any semblance to the original season....it sounds flippant, but they really do seem to be making it up as they go along...this results in some great episodes and some puzzling ones. However, all the actors, especially John Noble, do their best to make be believe!
John Wielgosz I'm not thrilled with the current season. It feels VERY tacked on and seems to be running in place on a dramatic level. I was happy to see a Season 5, as I thought the S4 finale was on the 'eh' side, and wanted to see a well constructed build up to the series finale.
December 17, 2012 at 5:22PM ESTI'm thinking 'The Day We Died' would have served as a good finale in the same manner as 'All Good Things' (Hey! On topic again!)
Jason Regan
December 17, 2012 at 3:08PM EST Reply to CommentThe film looks great, but it's a shocking marketing fail.
Choral soundtrack. Solemn paternal voiceover. Silent landscape images. Slow first half, rapid second half. Man of Steel trailer. Combined with a poster shamelessly plagiarising Dark Knight Rises, and the Paramount marketing department want sacking.
Jason Regan And for the record, I loved the lens flares first time out and would be very happy for more of the same.
December 17, 2012 at 3:09PM ESTmmcb105 I loved the Man of Steel trailer, and I loved this trailer. The marketing isn't that bad, and the poster might be a style rip-off, but it is hardly plagiarism. The poster for The Dark Knight Rises wasn't that original to begin with. This movie will do gangbusters and absolutely nobody in the Paramount marketing department will get a pink slip for it.
December 17, 2012 at 4:58PM ESTJason Regan I really hope the movie does do well. I loved the first one, and really liked the Man of Steel trailer too. But as someone who works in marketing & design, I just find it disappointing how the huge amounts of creativity that's apparent in the movie is let down by shamelessly derivative marketing, that's all. It's not bad as in ineffective, it's bad as in being horribly formulaic.
December 17, 2012 at 5:08PM ESTmmcb105 I can get behind what you are saying. I'm all for original and exciting marketing materials.
December 17, 2012 at 5:59PM ESTWith that said, from a marketing standpoint, something doesn't necessarily need to be original in order to be a good marketing campaign. There are very few original marketing campaigns, most things are simply following the current trend. The trend today just happens to be Inception "bwaaaaah" trailers and destroyed landscape posters where a character has his/her back turned. Star Trek is hardly the only offender. As long as it sells tickets, the studio and the marketing firm responsible will be plenty happy.
That's basically a wordy way of saying that I kind of agree with you.
Steve C I think people have become hypersensitive to marketing as of late. The concerns over this or that trailer copying this or that trailer appears to be a fairly recent Internet meme. But marketing has always moved in cycles and we just happen to be in a cycle that favors a particular style of trailer.
December 18, 2012 at 1:21PM ESTJohn Wielgosz
December 17, 2012 at 4:19PM EST Reply to CommentSpeaking as a Star Trek fan...I must have watched the 2nd trailer for '09 Trek who-knows-how-many-times. I read each review leading up to it with greater and greater anticipation. "Wow. It sounds like they hit it out of the park." I thought.
Then I saw it myself, and became more and more baffled at the "Do NOT speak ill of Abrams Trek." attitude passing around the Trek/movie-going community. Are these not the same people who (deservedly) threw 'Kingdom of the Crystal Skull' under the bus a year ago? Why is this goofy, tone-deaf mess so popular?
And I'm not beholden to all original canon versions of 'Trek' either. I threw up my proverbial arms during Voyager's second season, and my one season comittment to 'Enterprise' got cut short after six episodes in. Heck, I'll say it, the original series has LOADS of duds in it as well.
Don't feel sad for me.
John Wielgosz And I'd like to clarify. It's not about 'NO REBOOTS!' or 'ORIGINAL CANON ABOVE ALL!'
December 17, 2012 at 4:35PM ESTIt's about execution.
Star Trek featurer films are action pieces for the most part. It's been the deal since 'Wrath of Khan'. 'Khan' and 'First Contact' are my personal favorites incidently. But why couldn't properly developed character or story come along for the ride? One of my favorite memories of '09 was listening to Orci & Krutzman bluff their way through the awful structuring and coincidental b.s. of Trek '09.
Uhhhh...'There was a deleted line about fate.'
Yeah, stop right there guys. Knock it off with the 'heroes journey' stuff. I don't think you really get it.
I highly recommend you track down and watch a Season 6 episode of DS9 called 'Valiant'. It's about a crew of cadets who get thrown into command positions, having been granted wartime field commissions, and decide to go gunning for a massive Dominion warship. (sound familar?)
Spoiler Alert: It does NOT go well.
mmcb105 When has there ever been a "do NOT speak ill of J.J. Abrams Trek" attitude. I loved the movie but there was a noticeable and immediate backlash after the movie came out.
December 17, 2012 at 5:02PM ESTJohn Wielgosz To be honest, I haven't noticed any backlash until recently. Your mileage may vary depending on what sites you visit. The Trek-oriented forum I used to regularly visit pretty much shut down anyone raising their hands and saying "Wait a minute..."
December 17, 2012 at 5:18PM ESTThat surprised me more than anything else, because usually, no one can nitpick story flaws like Trek fans. This is the same board that had fun tearing apart 'Wrath of Khan' while suggesting 'Final Frontier' was highly underrated.
(Hence my 'used to visit' comment)
Mark Good post John. I share Drew's outlook on this. It must be a shame to be so disillusioned with the new Star Trek. Most people seem to like it. Most critics loved it. It made lots of money. That doesn't mean that everyone MUST embrace it, but when you are in the minority, it can be rather frustrating (I'm not, by the way).
December 18, 2012 at 1:27PM ESTOn the other hand, your point about the Trek forums is something I have noticed about rabid fandom going back many years. I have frequently been turned off by the attitude of some Trekkers that if it doesn't fit nicely into a little box of style, message, and story, it's not fit to carry the name Star Trek. At this point in the franchise's long illustrious (and not so illustrious) career, there is a lot of Star Trek out there to satisfy anyone. If you don't like it, don't watch it. And stop bitching about all the people who do.
James
December 17, 2012 at 5:00PM EST Reply to CommentI'm a longtime trekkie who wanted badly to love the new film series. My issue with the 2009 film stems mainly from the script. Cadet Kirk becoming Captain after causing Spock to have a temper tantrum?
John Wielgosz Punctuated by "I like this ship! It's exciting!"
December 17, 2012 at 5:13PM ESTNew movie game. Yell the line out after any dramatic moment you see in a genre film, and see how it plays.
Mulderism
December 17, 2012 at 7:28PM EST Reply to CommentLifelong ST fan of the original series and TNG. DS9, Voyager and Enterprise - not so much. Saw all the movies in the theatre and was excited to see Trek '09. I wasn't a fan of the reboot idea but I was willing to give it a shot.
After seeing Trek '09 my feeling was indifference. I didn't love it and I didn't really hate it. It just kind of was.
The second time I saw it I actively disliked it. In fact of all the ST films I rank it slightly higher that ST V which is the bottom of the list.
There just isn't really anything positive I can say for Trek '09. I didn't care for the cast and the movie wasn't that interesting. I especially dislike Abrams directing "style". I admit I'm not a fan of any of his work except L O S T and even that show is dead to me now after the weak finale.
I'll go see this new movie but I'm not expecting to be blown away.
If they are going with a new timeline and altered history then they need to own it and chart their own direction. Rehashing old stories is not the way to go.
KlarkKent
December 17, 2012 at 7:41PM EST Reply to CommentAs someone for whom Trek basically starts and stops with the original series (I certainly have my appreciation for First Contact and the last couple seasons of Enterprise, but for the most part I just haven't been that interested in the spinoffs) I loved the heck out of the 2009 movie, even when I thought I wouldn't. Granted a lot of that was the gravitas that Leonard Nimoy lent to the project, but I am looking forward to this next film.
Alboone
December 17, 2012 at 8:44PM EST Reply to CommentI'm sorry but there is nothing in this trailer that is getting me stoked. Nothing that's making me go WOW! I hate to be a party pooper but these tent poles are on life support. We are living in a post Avengers world where if you cannot deliver anything unique or anything resembling a compelling narrative which jj Abrams is frustratingly incapable of doing then why bother? The audience are getting smart to the blockbuster machine. CGI sheen isn't gonna cut it anymore.
BigAl6ft6
December 17, 2012 at 8:46PM EST Reply to CommentI saw "The Hobbit" at 48fps at an Digital AVX theatre in Hamilton Ontario and I did NOT get a Star Trek Imax or trailer. Needless to say, I was annoyed but tried not to cry as the Hobbit began. I think I officially gave up home when the Wingnut films credit popped up. Somehow I thought even when the WB logo came I was gonna get me some Star Trek, somehow.
whiterok
December 17, 2012 at 9:45PM EST Reply to CommentWow, that's a helluva thing. Long time Trek fan here. Love what JJ is doing with his version. I think he brought it back to its roots since it was getting a little stagnant.
ANDYT
December 18, 2012 at 4:59PM EST Reply to CommentAs a long time Star Trek fan, I watched the original series on tv in the late 70s and early 80s as a kid and watched every one of the orginal movies in the theaters(including the ST: MP). I loved the 09 Star Trek. I thought it was fantastic. In fact, I watched it twice in one day it was so good and drove two hours to see the IMAX version. I saw the 9 minute preview and adored it. I have been waiting four long years for this movie. Further, I have an older friend who watched the original series on tv in the Sixties. He loved the new movie and in fact is always asking me when the new one is coming out because he does not frequent internet sites such as this. All of my Star Trek fans love the Abrams movie.
Rick Sombersillian
December 23, 2012 at 10:02PM EST Reply to CommentThe largest part of the original Star Trek's success is often its most overlooked asset: Gene Roddenberry's concept of the intelligent, MATURE, idealized captain and William Shatner's brilliant portrayal of that concept. While Abrams' Star Trek is fun, it is lightweight, especially concerning the captain, and Chris Pine is particularly well suited to play Abrams' lightweight Kirk. I fear we have lost what is great, gaining only what is fun.
BLH
January 7, 2013 at 10:09PM EST Reply to Comment... Why is Chekov wearing a red shirt? Hope he doesn't die :(