Audiences are finally getting a chance to see "How To Train Your Dragon 2" this weekend, and pretty much every parent I know is excited about that news.
Why? Well, the first one was an underdog hit for Dreamworks Animation, and it's the sort of film that people walk out of feeling surprised. If you can do that, then you'll get an audience to show up for a sequel because they are actually excited, rather than just bludgeoned into submission by marketing muscle. The flip side to the enormous expectations people have for the sequel is that it makes it that much harder for the filmmakers.